Director, Field Marketing - North America
Perk, Boston, MA, United States
The Role
We are seeking a strategic and results‑driven Director of Field Marketing to be our first demand generation hire in North America. You will drive regional pipeline and business growth, building a team to execute efficiently and becoming a best‑in‑class regional marketer who helps sales get closer to customers and builds demand for global products.
What will you be doing? Strategic Planning & Execution
Develop and execute the North America field marketing strategy aligned with marketing and sales objectives, in close collaboration with the European field marketing teams.
Build and deliver the local marketing plan focusing on regional brand awareness, demand generation, and customer advocacy.
Forecast and track pipeline performance against quarterly and annual goals, identifying and troubleshooting data gaps and partnering closely with the regional SDR teams to drive quality pipeline.
Identify opportunities to optimize budget allocation and maximize ROI.
Encourage a culture of experimentation to drive innovation across marketing channels.
Stay ahead of industry trends by fostering continuous learning.
Campaign Management & Execution
Orchestrate and optimize integrated marketing campaigns, including digital, events, and ABM initiatives.
Collaborate with the integrated marketing team to localize global content strategies.
Plan and execute high‑impact industry events, conferences, and customer‑focused experiences.
Work with the growth marketing team on localized, targeted, conversion‑focused campaigns.
Leverage advanced digital marketing channels such as paid media, content marketing, SEO, and email to create high‑performing campaigns.
Sales Alignment & Collaboration
Act as the key liaison between marketing and leadership in North America to achieve revenue targets.
Join the extended leadership team to influence decision making and outcomes.
Lead the marketing partnership with the SDR organization to optimize handoffs and pipeline performance.
Maintain pipeline accountability by tracking and analyzing performance against shared objectives.
Leadership & Team Management
Build a high‑performing marketing team, fostering a culture of collaboration and accountability.
Communicate openly about regional challenges and opportunities, immersing yourself in competitive and market insights.
Serve as the single voice of marketing in the region, coordinating all field marketing and pipeline generation activities.
Qualifications
12+ years of experience in B2B SaaS marketing and leadership, with a focus on field marketing and demand generation.
Proven track record of developing and executing successful field marketing strategies in North America.
Extensive experience in demand generation, pipeline creation, and campaign execution across competitive and mature markets.
Experience building, leading, and developing teams, including direct and dotted‑line reports.
Strong budgeting skills and partnership with finance and data teams to measure and report on ROI.
Skills & Traits
Strategic thinker with the ability to translate vision into actionable plans.
Hands‑on work ethic, not afraid to lean in and execute.
Team mindset, collaborating with global and regional teams.
Exceptional leadership and team management skills.
Deep understanding of multi‑channel marketing strategies, including digital, events, and ABM.
Analytical mindset with a passion for metrics and data‑driven decision‑making.
Excellent written and verbal communication skills.
Ability to thrive in a fast‑paced, dynamic environment.
Growth mindset and self‑motivation.
Proactive problem‑solving skills.
Benefits
Competitive compensation and equity ownership.
20 vacation days and 12 public holidays.
Choice of three medical plans, with company contributions and an HSA.
Comprehensive benefits covering dental, vision, and a gym subscription.
Life and disability coverage from day one, with optional add‑on protection.
401(k) plan with company matching.
Pet insurance discounts.
Annual Perk events, including a summer party.
Wellness partnership offering therapy and coaching.
12–16 weeks paid parental leave.
16 paid volunteering hours per year.
Up to 20 “Work from Anywhere” days per year.
A fully paid four‑week sabbatical after five years.
Relocation support to our hubs.
Compensation The anticipated base salary range is $170,000–$210,000 per year. Actual compensation may vary based on qualifications, experience, and other factors.
How We Work We prefer an in‑person presence, with team members working together three days a week in one of our hubs. This role requires you to be based within commuting distance of a hub. For eligible candidates, we can facilitate relocation from anywhere in the world. English is the official language at the office.
Equal Opportunity Employer Perk is a global company with a diverse customer base. We welcome applicants regardless of appearance, background, or any other characteristic that makes them unique.
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What will you be doing? Strategic Planning & Execution
Develop and execute the North America field marketing strategy aligned with marketing and sales objectives, in close collaboration with the European field marketing teams.
Build and deliver the local marketing plan focusing on regional brand awareness, demand generation, and customer advocacy.
Forecast and track pipeline performance against quarterly and annual goals, identifying and troubleshooting data gaps and partnering closely with the regional SDR teams to drive quality pipeline.
Identify opportunities to optimize budget allocation and maximize ROI.
Encourage a culture of experimentation to drive innovation across marketing channels.
Stay ahead of industry trends by fostering continuous learning.
Campaign Management & Execution
Orchestrate and optimize integrated marketing campaigns, including digital, events, and ABM initiatives.
Collaborate with the integrated marketing team to localize global content strategies.
Plan and execute high‑impact industry events, conferences, and customer‑focused experiences.
Work with the growth marketing team on localized, targeted, conversion‑focused campaigns.
Leverage advanced digital marketing channels such as paid media, content marketing, SEO, and email to create high‑performing campaigns.
Sales Alignment & Collaboration
Act as the key liaison between marketing and leadership in North America to achieve revenue targets.
Join the extended leadership team to influence decision making and outcomes.
Lead the marketing partnership with the SDR organization to optimize handoffs and pipeline performance.
Maintain pipeline accountability by tracking and analyzing performance against shared objectives.
Leadership & Team Management
Build a high‑performing marketing team, fostering a culture of collaboration and accountability.
Communicate openly about regional challenges and opportunities, immersing yourself in competitive and market insights.
Serve as the single voice of marketing in the region, coordinating all field marketing and pipeline generation activities.
Qualifications
12+ years of experience in B2B SaaS marketing and leadership, with a focus on field marketing and demand generation.
Proven track record of developing and executing successful field marketing strategies in North America.
Extensive experience in demand generation, pipeline creation, and campaign execution across competitive and mature markets.
Experience building, leading, and developing teams, including direct and dotted‑line reports.
Strong budgeting skills and partnership with finance and data teams to measure and report on ROI.
Skills & Traits
Strategic thinker with the ability to translate vision into actionable plans.
Hands‑on work ethic, not afraid to lean in and execute.
Team mindset, collaborating with global and regional teams.
Exceptional leadership and team management skills.
Deep understanding of multi‑channel marketing strategies, including digital, events, and ABM.
Analytical mindset with a passion for metrics and data‑driven decision‑making.
Excellent written and verbal communication skills.
Ability to thrive in a fast‑paced, dynamic environment.
Growth mindset and self‑motivation.
Proactive problem‑solving skills.
Benefits
Competitive compensation and equity ownership.
20 vacation days and 12 public holidays.
Choice of three medical plans, with company contributions and an HSA.
Comprehensive benefits covering dental, vision, and a gym subscription.
Life and disability coverage from day one, with optional add‑on protection.
401(k) plan with company matching.
Pet insurance discounts.
Annual Perk events, including a summer party.
Wellness partnership offering therapy and coaching.
12–16 weeks paid parental leave.
16 paid volunteering hours per year.
Up to 20 “Work from Anywhere” days per year.
A fully paid four‑week sabbatical after five years.
Relocation support to our hubs.
Compensation The anticipated base salary range is $170,000–$210,000 per year. Actual compensation may vary based on qualifications, experience, and other factors.
How We Work We prefer an in‑person presence, with team members working together three days a week in one of our hubs. This role requires you to be based within commuting distance of a hub. For eligible candidates, we can facilitate relocation from anywhere in the world. English is the official language at the office.
Equal Opportunity Employer Perk is a global company with a diverse customer base. We welcome applicants regardless of appearance, background, or any other characteristic that makes them unique.
#J-18808-Ljbffr