Senior Manager, Field Marketing & Events
Aera Technology, San Francisco, CA, United States
Aera Technology is a pioneer in the growing category of Decision Intelligence Platforms and a Leader in the
Gartner® Magic Quadrant™
for 2026 – the technology to digitize, augment, and automate decision‑making processes with AI and machine learning. Through our AI decision automation platform, Aera Decision Cloud™, we are helping the best‑known brands in the world make smarter, faster decisions.
Privately‑held and VC‑funded, we have a global team of over 400 Aeranauts – and we’re growing. We deliver Decision Intelligence innovation and services that enable enterprises to automate and scale decision making with accuracy and speed. We continue to be the trusted choice of market leaders for our proven ability to generate value and unlock opportunities that were previously unattainable.
We are looking for an experienced, strategic, and execution‑focused
Senior Manager, Field Marketing & Events
to own Aera's global field marketing and events function. This is a people manager role leading a growing team, with responsibility for the full spectrum of field marketing activity – from regional demand programs and global sponsorships to partner marketing and Aera's flagship annual conference, AeraHub.
You will serve as the primary connection point between marketing and sales, ensuring field programs are tightly aligned to pipeline goals and delivered to a high standard. You will bring both the strategic vision to prioritize the right programs and the operational rigor to execute them flawlessly. This role reports directly to the CMO and carries significant visibility and cross‑functional influence across the organization.
Responsibilities Team Leadership
Lead, mentor, and develop a growing field marketing team, starting with
one direct report , with the expectation of expanding the team as the function scales.
Set clear goals and priorities for the team, provide ongoing coaching and development, and foster a culture of
accountability, creativity, and continuous improvement .
Partner with the CMO to define the
long‑term vision and structure
of the field marketing and events function as Aera grows.
Field Programs & Pipeline Generation
Own the
global field marketing strategy and calendar , encompassing regional demand programs, hosted events, executive roundtables, virtual events, and third‑party conference participation.
Develop and execute
integrated field marketing campaigns
– spanning events, digital, direct mail, and content – that generate net‑new pipeline and accelerate existing opportunities across all global regions.
Build strong, trusted relationships with
regional sales leaders and BDRs , ensuring field programs are prioritized against pipeline goals and supported by timely, effective pre‑ and post‑program follow‑up.
Champion
account‑based marketing (ABM) strategies , developing targeted field plays for key accounts and strategic verticals in partnership with sales and demand generation.
Leverage
HubSpot, Salesforce, and other marketing tools
to ensure all programs are properly tracked, attributed, and optimized.
Sponsorships & Flagship Events
Own Aera's
global sponsorship strategy , including the selection, negotiation, and activation of major industry sponsorships such as Gartner conferences and other tier‑one events.
Serve as the
executive owner of AeraHub , Aera's annual customer and partner conference – leading strategy, budget, and cross‑functional planning, and overseeing execution from concept through post‑event follow‑up and ROI reporting.
Ensure all sponsorship and flagship event activations are
on‑brand, strategically aligned , and clearly connected to pipeline and business goals.
Establish clear
success metrics for each major sponsorship and event , reporting outcomes to the CMO and sales leadership.
Partner Marketing
Own Aera's
partner marketing strategy , developing co‑marketing programs, joint events, and field initiatives with strategic technology and services partners.
Work closely with the
partner and alliances team
to identify and activate co‑marketing opportunities that expand Aera's reach and generate partner‑influenced pipeline.
Develop
partner‑facing marketing assets and enablement materials
that support partners in effectively positioning and promoting Aera's platform.
Track and report on
partner marketing contribution to pipeline , ensuring co‑marketing investments are delivering measurable returns.
Budget & Performance Management
Own and manage the
field marketing and events budget , ensuring spend is allocated strategically, tracked accurately, and optimized across programs.
Deliver regular
performance reporting
to the CMO covering pipeline sourced and influenced, program ROI, event outcomes, and partner marketing contribution.
Continuously evaluate and optimize the
field marketing mix , reallocating investment toward programs and channels delivering the strongest results.
About You
7–10 (or more) years of experience in
field marketing, event marketing, or integrated marketing , with at least 2 years in a
people management role , in a B2B SaaS or enterprise technology environment.
Proven track record of
planning and executing global field marketing programs
– including large‑scale events and sponsorships – that generate measurable pipeline and revenue impact.
Demonstrated experience
managing or owning a flagship company event
such as a customer conference or major industry summit.
Strong
sales alignment skills
– experienced in building trusted relationships with sales leadership and ensuring field programs are tightly connected to revenue goals.
Experience owning
partner marketing programs
in collaboration with alliances or channel teams.
Strong
budget management skills , with experience tracking and optimizing spend across multiple programs and geographies.
Proficiency with
HubSpot, Salesforce , and ABM platforms (e.g., Demandbase, 6sense).
Excellent written and verbal communication skills, with the ability to present confidently to
executive stakeholders
including the CMO.
Proficiency with
AI tools
to accelerate campaign planning, content, and reporting workflows is a plus.
Nice to Have
Experience marketing
AI, machine learning, or enterprise software
solutions to operations, supply chain, or finance personas.
Familiarity with
Gartner events and sponsorship programs
or other major analyst firm conference ecosystems.
Experience
scaling a field marketing team
in a high‑growth environment, including hiring and onboarding new team members.
Background in
channel or alliance marketing
with a technology partner ecosystem.
Experience working in a
high‑growth, VC‑backed
technology company.
Benefits At Aera Technology, we strive to support our Aeranauts and their loved ones through different stages of life with a variety of attractive benefits, and great perks. In addition to offering a competitive salary and company stock options, we have other great benefits available. You’ll find comprehensive medical, vision and dental plans, a 401K plan, flexible paid time off, generous parental leave, and much more. We believe in a flexible working environment, to allow our Aeranauts to perform at their best, ensuring a healthy work‑life balance. When you’re working from the office, you’ll also have access to a fully‑stocked kitchen with a selection of snacks and beverages.
Equal Opportunity Statement Aera Technology is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance, Aera Technology will consider for employment qualified applicants with arrest and conviction records. Aera Technology respects the privacy of your data. Please take the time to read our European GDPR privacy candidate notice available here.
165000 - 175000 USD a year
#J-18808-Ljbffr
Gartner® Magic Quadrant™
for 2026 – the technology to digitize, augment, and automate decision‑making processes with AI and machine learning. Through our AI decision automation platform, Aera Decision Cloud™, we are helping the best‑known brands in the world make smarter, faster decisions.
Privately‑held and VC‑funded, we have a global team of over 400 Aeranauts – and we’re growing. We deliver Decision Intelligence innovation and services that enable enterprises to automate and scale decision making with accuracy and speed. We continue to be the trusted choice of market leaders for our proven ability to generate value and unlock opportunities that were previously unattainable.
We are looking for an experienced, strategic, and execution‑focused
Senior Manager, Field Marketing & Events
to own Aera's global field marketing and events function. This is a people manager role leading a growing team, with responsibility for the full spectrum of field marketing activity – from regional demand programs and global sponsorships to partner marketing and Aera's flagship annual conference, AeraHub.
You will serve as the primary connection point between marketing and sales, ensuring field programs are tightly aligned to pipeline goals and delivered to a high standard. You will bring both the strategic vision to prioritize the right programs and the operational rigor to execute them flawlessly. This role reports directly to the CMO and carries significant visibility and cross‑functional influence across the organization.
Responsibilities Team Leadership
Lead, mentor, and develop a growing field marketing team, starting with
one direct report , with the expectation of expanding the team as the function scales.
Set clear goals and priorities for the team, provide ongoing coaching and development, and foster a culture of
accountability, creativity, and continuous improvement .
Partner with the CMO to define the
long‑term vision and structure
of the field marketing and events function as Aera grows.
Field Programs & Pipeline Generation
Own the
global field marketing strategy and calendar , encompassing regional demand programs, hosted events, executive roundtables, virtual events, and third‑party conference participation.
Develop and execute
integrated field marketing campaigns
– spanning events, digital, direct mail, and content – that generate net‑new pipeline and accelerate existing opportunities across all global regions.
Build strong, trusted relationships with
regional sales leaders and BDRs , ensuring field programs are prioritized against pipeline goals and supported by timely, effective pre‑ and post‑program follow‑up.
Champion
account‑based marketing (ABM) strategies , developing targeted field plays for key accounts and strategic verticals in partnership with sales and demand generation.
Leverage
HubSpot, Salesforce, and other marketing tools
to ensure all programs are properly tracked, attributed, and optimized.
Sponsorships & Flagship Events
Own Aera's
global sponsorship strategy , including the selection, negotiation, and activation of major industry sponsorships such as Gartner conferences and other tier‑one events.
Serve as the
executive owner of AeraHub , Aera's annual customer and partner conference – leading strategy, budget, and cross‑functional planning, and overseeing execution from concept through post‑event follow‑up and ROI reporting.
Ensure all sponsorship and flagship event activations are
on‑brand, strategically aligned , and clearly connected to pipeline and business goals.
Establish clear
success metrics for each major sponsorship and event , reporting outcomes to the CMO and sales leadership.
Partner Marketing
Own Aera's
partner marketing strategy , developing co‑marketing programs, joint events, and field initiatives with strategic technology and services partners.
Work closely with the
partner and alliances team
to identify and activate co‑marketing opportunities that expand Aera's reach and generate partner‑influenced pipeline.
Develop
partner‑facing marketing assets and enablement materials
that support partners in effectively positioning and promoting Aera's platform.
Track and report on
partner marketing contribution to pipeline , ensuring co‑marketing investments are delivering measurable returns.
Budget & Performance Management
Own and manage the
field marketing and events budget , ensuring spend is allocated strategically, tracked accurately, and optimized across programs.
Deliver regular
performance reporting
to the CMO covering pipeline sourced and influenced, program ROI, event outcomes, and partner marketing contribution.
Continuously evaluate and optimize the
field marketing mix , reallocating investment toward programs and channels delivering the strongest results.
About You
7–10 (or more) years of experience in
field marketing, event marketing, or integrated marketing , with at least 2 years in a
people management role , in a B2B SaaS or enterprise technology environment.
Proven track record of
planning and executing global field marketing programs
– including large‑scale events and sponsorships – that generate measurable pipeline and revenue impact.
Demonstrated experience
managing or owning a flagship company event
such as a customer conference or major industry summit.
Strong
sales alignment skills
– experienced in building trusted relationships with sales leadership and ensuring field programs are tightly connected to revenue goals.
Experience owning
partner marketing programs
in collaboration with alliances or channel teams.
Strong
budget management skills , with experience tracking and optimizing spend across multiple programs and geographies.
Proficiency with
HubSpot, Salesforce , and ABM platforms (e.g., Demandbase, 6sense).
Excellent written and verbal communication skills, with the ability to present confidently to
executive stakeholders
including the CMO.
Proficiency with
AI tools
to accelerate campaign planning, content, and reporting workflows is a plus.
Nice to Have
Experience marketing
AI, machine learning, or enterprise software
solutions to operations, supply chain, or finance personas.
Familiarity with
Gartner events and sponsorship programs
or other major analyst firm conference ecosystems.
Experience
scaling a field marketing team
in a high‑growth environment, including hiring and onboarding new team members.
Background in
channel or alliance marketing
with a technology partner ecosystem.
Experience working in a
high‑growth, VC‑backed
technology company.
Benefits At Aera Technology, we strive to support our Aeranauts and their loved ones through different stages of life with a variety of attractive benefits, and great perks. In addition to offering a competitive salary and company stock options, we have other great benefits available. You’ll find comprehensive medical, vision and dental plans, a 401K plan, flexible paid time off, generous parental leave, and much more. We believe in a flexible working environment, to allow our Aeranauts to perform at their best, ensuring a healthy work‑life balance. When you’re working from the office, you’ll also have access to a fully‑stocked kitchen with a selection of snacks and beverages.
Equal Opportunity Statement Aera Technology is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance, Aera Technology will consider for employment qualified applicants with arrest and conviction records. Aera Technology respects the privacy of your data. Please take the time to read our European GDPR privacy candidate notice available here.
165000 - 175000 USD a year
#J-18808-Ljbffr