Senior Data Scientist - Marketing & Customer Analytics
PNC, Vienna, VA, United States
Position Overview
As a Senior Data Scientist within PNC’s Data, Model & Analytics organization, specifically within our Marketing & Customer Analytics group, you will be based in Pittsburgh, PA, Tysons Corner or Vienna, VA, or Wilmington, DE.
Role Summary The Senior Data Scientist – Marketing Valuations will play a critical role in accelerating profitable growth by developing, scaling, and applying valuation analytics and statistical models to enable decision‑making across marketing strategies. This role focuses on translating customer, offer, and channel economics into actionable valuation frameworks that inform prioritization, optimization, and investment decisions.
Key Responsibilities
Design and develop valuation and forecasting models such as Net Present Value, Customer Lifetime Value and Offer Economics to guide marketing budget optimization and investment decisions.
Apply advanced statistical and causal modeling to quantify incremental impact, uncertainty, and trade‑offs.
Analyze large datasets to understand customer behavior and translate insights into clear business cases with measurable outcomes.
Own the full analytical lifecycle, from problem framing and data exploration to model development and validation.
Collaborate with marketing strategy, finance, and data teams to drive adoption of valuation outputs, advise on their application, and present findings to senior executives to support strategic decisions.
Preferred Skills & Experience
Advanced degree in a quantitative field (e.g., mathematics, statistics, economics).
Progressive experience in data science, advanced analytics, or quantitative modeling, preferably in financial services or marketing analytics.
Demonstrated expertise in marketing valuation concepts, including customer lifetime value, incremental or causal value, and offer or channel economics.
Intermediate proficiency in Python and SQL; knowledge of cloud platforms and big data technologies (Spark, Hadoop).
Excellent communication skills, with the ability to explain complex approaches to non‑technical stakeholders.
Strong attention to detail.
Qualifications Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role, including at least 5+ years of industry‑relevant experience.
Pay Transparency Base Salary: $71,500 – $158,180. This role may be incentive eligible, with payment based upon company, business and/or individual performance.
Benefits PNC offers a comprehensive range of benefits, including medical, dental, vision, life insurance, disability protection, 401(k) with match, pension and stock purchase plans, dependent care reimbursement, adoption and surrogacy reimbursement, educational assistance, and a robust wellness program. Paid time off includes maternity and parental leave, holidays, vacation days, and other leave options.
Equal Employment Opportunity (EEO) PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law. This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, if applicable, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.
Disability Accommodations Statement If an accommodation is required to participate in the application process, contact AccommodationRequest@pnc.com or call 877-968-7762 and say "Workday" for assistance. All information provided will be kept confidential and used only as required.
California Residents Refer to the California Consumer Privacy Act Privacy Notice to understand how PNC may use or disclose your personal information in our hiring practices.
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Role Summary The Senior Data Scientist – Marketing Valuations will play a critical role in accelerating profitable growth by developing, scaling, and applying valuation analytics and statistical models to enable decision‑making across marketing strategies. This role focuses on translating customer, offer, and channel economics into actionable valuation frameworks that inform prioritization, optimization, and investment decisions.
Key Responsibilities
Design and develop valuation and forecasting models such as Net Present Value, Customer Lifetime Value and Offer Economics to guide marketing budget optimization and investment decisions.
Apply advanced statistical and causal modeling to quantify incremental impact, uncertainty, and trade‑offs.
Analyze large datasets to understand customer behavior and translate insights into clear business cases with measurable outcomes.
Own the full analytical lifecycle, from problem framing and data exploration to model development and validation.
Collaborate with marketing strategy, finance, and data teams to drive adoption of valuation outputs, advise on their application, and present findings to senior executives to support strategic decisions.
Preferred Skills & Experience
Advanced degree in a quantitative field (e.g., mathematics, statistics, economics).
Progressive experience in data science, advanced analytics, or quantitative modeling, preferably in financial services or marketing analytics.
Demonstrated expertise in marketing valuation concepts, including customer lifetime value, incremental or causal value, and offer or channel economics.
Intermediate proficiency in Python and SQL; knowledge of cloud platforms and big data technologies (Spark, Hadoop).
Excellent communication skills, with the ability to explain complex approaches to non‑technical stakeholders.
Strong attention to detail.
Qualifications Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role, including at least 5+ years of industry‑relevant experience.
Pay Transparency Base Salary: $71,500 – $158,180. This role may be incentive eligible, with payment based upon company, business and/or individual performance.
Benefits PNC offers a comprehensive range of benefits, including medical, dental, vision, life insurance, disability protection, 401(k) with match, pension and stock purchase plans, dependent care reimbursement, adoption and surrogacy reimbursement, educational assistance, and a robust wellness program. Paid time off includes maternity and parental leave, holidays, vacation days, and other leave options.
Equal Employment Opportunity (EEO) PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law. This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, if applicable, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.
Disability Accommodations Statement If an accommodation is required to participate in the application process, contact AccommodationRequest@pnc.com or call 877-968-7762 and say "Workday" for assistance. All information provided will be kept confidential and used only as required.
California Residents Refer to the California Consumer Privacy Act Privacy Notice to understand how PNC may use or disclose your personal information in our hiring practices.
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