Mediabistro logo
job logo

Dealership Sales Instructor

GP Strategies Corporation, New York, NY, United States


Job Description

Inspire Performance. Elevate the Audi Sales Experience. Drive Retail Excellence.

The Sales Instructor – Audi

plays a critical role in shaping the performance, professionalism, and customer experience within the Audi retail network. In this role, you will deliver high‑impact sales training programs to Audi dealership teams—empowering Brand Specialists and Sales Managers with the product knowledge, sales skills, and customer‑centric mindset needed to succeed. You will act as both a facilitator and trusted advisor—supporting dealerships through immersive training, coaching, and onboarding programs that drive measurable performance and cultural alignment with the Audi brand.

Overview Role summary: deliver training and consulting to improve sales performance, customer experience, and brand alignment across Audi dealerships.

What You’ll Do

Deliver world‑class sales training leveraging multiple formats (virtual, classroom, on‑the‑job) to drive learner engagement and skill transfer.

Facilitate training in sales process, customer experience, and product knowledge, including certification programs, product launches, and customized dealership solutions.

Provide timely feedback and coaching to reinforce desired behaviors and improve performance.

Consult & Diagnose Performance Needs

Partner with dealership leadership, regional teams, and area managers to assess learning gaps and identify opportunities for performance improvement.

Recommend learning solutions and provide strategic insights to address sales, customer experience, and operational challenges.

Serve as a subject‑matter expert supporting the Sales Account Team in program design and development.

Plan & Customize Training Programs

Develop training plans and schedules aligned to dealer needs, market priorities, and Audi brand objectives.

Customize content using sound instructional design principles to meet the unique needs of individual dealerships.

Plan and execute launch training programs, immersive driving experiences, and special training events.

Support Onboarding & Talent Development

Deliver the Audi Brand Experience course for new dealership employees.

Coach and support new hires through early performance stages—assessing readiness, identifying development needs, and recommending follow‑up training to increase retention and engagement.

Monitor dealer progress toward certification goals and communicate status to dealer management and area teams.

Evaluate & Improve Learning Impact

Evaluate training effectiveness through learner feedback, certification outcomes, and dealer performance indicators.

Revise and enhance programs based on insights, business results, and evolving retail needs.

Required Qualifications

3–5 years of training and facilitation experience across classroom, virtual, and on‑the‑job formats.

Bachelor’s degree (B.A. or B.S.).

Minimum 3 years of relevant professional experience (automotive retail, hospitality, customer care, or similar environments).

Solid understanding of adult learning theory and instructional design processes.

Strong time management, organization, and facilitation skills.

Proficiency in Microsoft Office tools (PowerPoint, Word, Excel).

Desired Qualifications

Experience in instructional design or curriculum development.

Master’s degree in Instructional Design or Education.

Experience using eLearning tools such as Articulate Storyline or Rise.

Audi product knowledge and dealership process diagnostic experience.

Budget management experience.

Work Flexibility & Travel

Highly flexible role with up to 75% travel to support dealerships, attend meetings, and deliver Train‑the‑Trainer workshops.

Must be able to travel internationally.

Future relocation flexibility is a plus.

Why This Role Matters As a Sales Instructor for Audi, you directly influence how the brand is represented at the retail level. Your work shapes customer experience, strengthens sales capability, and reinforces Audi’s culture of performance and premium service.

About Us GP Strategies Corporation is a global talent transformation provider delivering learning and development solutions to help organizations transform through their people. GP Strategies is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth and related conditions, sexual orientation, and gender identity), national origin, age, veteran status, disability, or any other federally protected class.

#J-18808-Ljbffr