Media Buyer
HairClub For Men, Ltd., Boca Raton, FL, United States
HairClub is seeking a
highly tactical, hands‑on Senior Media Buyer
responsible for planning, executing, and optimizing large‑scale performance marketing campaigns across
search, social, streaming television, and advanced digital targeting platforms .
This role manages
$1M–$3M in monthly media spend (non‑negotiable requirement)
and requires deep experience in
direct response media buying, lead generation funnels, and AI‑driven campaign optimization .
This is
not a strategy‑only role . The ideal candidate is a
daily platform operator
who actively builds campaigns, adjusts bids, analyzes performance data, and continuously tests and optimizes campaigns across multiple channels.
This position is fully in‑office in Boca Raton, Florida with a hybrid work schedule Monday‑Wednesday in office and Thursday‑Friday remote. Remote only candidates will not be considered.
Paid Search Media Buying
Manage and optimize paid search campaigns across:
Google Ads
Microsoft Advertising
Responsibilities include:
Building and managing large‑scale campaign structures
Keyword research, expansion, and search term optimization
Negative keyword management
Geo‑targeted and local acquisition campaigns
Competitor conquest campaigns
Bid strategy management (Target CPA, ROAS, Max Conversions)
Advanced campaign experience required with:
Google Performance Max
Responsive Search Ads
Local and call‑based campaigns
YouTube lead generation campaigns
Must be comfortable operating within Google’s AI‑driven bidding and campaign automation environment while maintaining tight control over acquisition cost and lead quality
Streaming TV / Connected TV (CTV) Media Buying
Develop and manage targeted streaming TV advertising campaigns across Connected TV platforms including:
Programmatic CTV platforms
OTT and streaming network inventory
Audience‑targeted television placements
Responsibilities include:
Audience segmentation and targeting strategy
Geo‑targeted streaming campaigns aligned with clinic markets
Frequency and reach optimization
Cross‑channel attribution analysis between TV and digital channels
Integration with retargeting campaigns across search and social
Experience with
programmatic video or OTT buying platforms is strongly preferred.
Campaign Optimization & Data Analysis
This role requires strong analytical capabilities and comfort working with campaign performance data.
Responsibilities include:
Daily campaign performance monitoring
Budget allocation and pacing management
Cost‑per‑lead (CPL) optimization
A/B testing of creative, audiences, and landing pages
Funnel performance analysis from click to consultation
Candidates must have experience working with:
Google Analytics
Conversion tracking implementation
CRM integration for lead quality analysis
Required Qualifications
5+ years of digital media buying experience
Demonstrated experience managing
$1M–$3M+ in monthly advertising spend (required)
Strong expertise across:
Google Ads
Meta Ads Manager
Microsoft Advertising
Experience running
high‑volume lead generation campaigns
Experience managing
multiple performance channels simultaneously
Strong analytical and optimization skills
Advanced Excel / data analysis capabilities
Preferred Certifications
Google Skillshop Certifications (Search, Display, Measurement)
Additional analytics or performance marketing certifications are a plus.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.
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highly tactical, hands‑on Senior Media Buyer
responsible for planning, executing, and optimizing large‑scale performance marketing campaigns across
search, social, streaming television, and advanced digital targeting platforms .
This role manages
$1M–$3M in monthly media spend (non‑negotiable requirement)
and requires deep experience in
direct response media buying, lead generation funnels, and AI‑driven campaign optimization .
This is
not a strategy‑only role . The ideal candidate is a
daily platform operator
who actively builds campaigns, adjusts bids, analyzes performance data, and continuously tests and optimizes campaigns across multiple channels.
This position is fully in‑office in Boca Raton, Florida with a hybrid work schedule Monday‑Wednesday in office and Thursday‑Friday remote. Remote only candidates will not be considered.
Paid Search Media Buying
Manage and optimize paid search campaigns across:
Google Ads
Microsoft Advertising
Responsibilities include:
Building and managing large‑scale campaign structures
Keyword research, expansion, and search term optimization
Negative keyword management
Geo‑targeted and local acquisition campaigns
Competitor conquest campaigns
Bid strategy management (Target CPA, ROAS, Max Conversions)
Advanced campaign experience required with:
Google Performance Max
Responsive Search Ads
Local and call‑based campaigns
YouTube lead generation campaigns
Must be comfortable operating within Google’s AI‑driven bidding and campaign automation environment while maintaining tight control over acquisition cost and lead quality
Streaming TV / Connected TV (CTV) Media Buying
Develop and manage targeted streaming TV advertising campaigns across Connected TV platforms including:
Programmatic CTV platforms
OTT and streaming network inventory
Audience‑targeted television placements
Responsibilities include:
Audience segmentation and targeting strategy
Geo‑targeted streaming campaigns aligned with clinic markets
Frequency and reach optimization
Cross‑channel attribution analysis between TV and digital channels
Integration with retargeting campaigns across search and social
Experience with
programmatic video or OTT buying platforms is strongly preferred.
Campaign Optimization & Data Analysis
This role requires strong analytical capabilities and comfort working with campaign performance data.
Responsibilities include:
Daily campaign performance monitoring
Budget allocation and pacing management
Cost‑per‑lead (CPL) optimization
A/B testing of creative, audiences, and landing pages
Funnel performance analysis from click to consultation
Candidates must have experience working with:
Google Analytics
Conversion tracking implementation
CRM integration for lead quality analysis
Required Qualifications
5+ years of digital media buying experience
Demonstrated experience managing
$1M–$3M+ in monthly advertising spend (required)
Strong expertise across:
Google Ads
Meta Ads Manager
Microsoft Advertising
Experience running
high‑volume lead generation campaigns
Experience managing
multiple performance channels simultaneously
Strong analytical and optimization skills
Advanced Excel / data analysis capabilities
Preferred Certifications
Google Skillshop Certifications (Search, Display, Measurement)
Additional analytics or performance marketing certifications are a plus.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr