Principal, Marketing - Business Development (Technical Marketing)

Job Description We are looking for a highly skilled and motivated Automotive MCU Marketing Staff Engineer to join our team and drive our market presence in the automotive industry in Japan. Develop and implement marketing strategies for automotive MCU products in Japan aligning with business objectives Define product positioning and compelling messaging for target segments and customers Lead efforts to secure design wins in collaboration with sales and FAEs. Build strong relationships with key customers and partners Collaborate with engineering, sales, and product teams for effective marketing and successful product promotions Provide sales teams with the necessary marketing tools and support to enhance their efforts and meet sales targets Conduct market analysis, competitor research, and customer insights to identify growth opportunities and market trends Representing the company at industry events and conferences Monitor and analyze marketing performance metrics, providing regular reports and actionable insights to senior management Qualifications Bachelor in engineering or related fields and 10+ years of work experience in the above fields. Ability to communicate fluently with Japanese people in Japanese and ability to communicate in English on a daily basis Strong knowledge of automotive Semiconductor/Automotive chips technologies, architectures, and applications, with a proven track record of successful marketing experience in this domain Good understanding of Japan automotive markets (E/E architecture, ADAS, and Body), including market trends, customer needs, and regulatory requirements Demonstrated ability to develop and execute effective marketing strategies that align with Japan automotive business objectives and drive market share growth Strong collaboration skills to work closely with engineering, sales, and product teams to translate technical capabilities into compelling marketing messages Proficiency in conducting market research, competitor analysis, and customer insights to identify opportunities and address market challenges effectively Proven experience in positioning and differentiating automotive MCU products, understanding customer pain points, and communicating unique value propositions Excellent communication and presentation abilities to effectively convey technical information to both technical and non-technical stakeholders A results-oriented mindset with a focus on achieving measurable marketing goals and objectives ※ This position is based in Nagoya, but if you are based in/would like to change the location, Tokyo is also available. #J-18808-Ljbffr