Senior Marketing Executive - Consumer Brand

A rare build-from-scratch opportunity at one of the UK's fastest-growing consumer brands — own the marketing strategy that keeps their most loved products culturally relevant and commercially strong. Our company is a fast-scaling, social-first consumer brand that has built serious momentum through viral content and a product people genuinely love. With over a billion organic views generated across social media and strong retail and marketplace distribution in both the UK and US, we've achieved in a few years what most brands spend decades working towards. Everything is built in-house — creative, product, marketing — by a tight-knit team of around 20 people based in central London. We move fast, back bold ideas, and operate with a flat structure where the best idea wins regardless of title. We are now building out a dedicated franchise marketing function for the first time, and this is the hire that leads it. The Role and Opportunity This is a genuinely exciting brief. The brand has four hero products that are already performing strongly — generating significant revenue and building real cultural traction. Now they need someone to take ownership of what happens next. How do you keep a product that people already know about feeling fresh and relevant? How do you find new audiences beyond the channels that launched it? How do you build the marketing infrastructure around a product that's transitioning from new release to long-term household name? That's the problem this role exists to solve. You will own the full post-launch lifecycle strategy for the brand's hero products, working across traditional and digital marketing channels — events, PR, awards, broadcast, social — and coordinating with the affiliate, performance and owned marketing teams to make sure everything is aligned and moving in the same direction. This is a build-from-scratch role. There are no existing processes to inherit, no handover from a predecessor. You will create the frameworks, define the strategy and build the function from the ground up. Within six months, as the function grows, there is a clear path to a more senior position with team members reporting into you. For the right person — someone smart, ambitious and hungry to own something properly — this is a rare opportunity to join a fast-growing brand at exactly the right moment. The Role Own the post-launch marketing strategy for the brand's hero products, ensuring they remain culturally relevant and commercially strong beyond their initial launch window. Identify and activate new audience opportunities across traditional and digital channels — events, PR, awards, broadcast, social and beyond. Coordinate with affiliate, performance and owned marketing teams to align campaign timing, priorities and messaging. Support B2B retail relationships by demonstrating active marketing investment behind key products for major retail partners. Build the processes, frameworks and reporting structures for the franchise marketing function from scratch. Feed strategic priorities and campaign intelligence back to the Head of Marketing and wider leadership team. Hire and develop team members as the function grows. Required Skills Prior marketing experience in a brand, consumer goods, entertainment or similar environment. A genuine generalist mindset — comfortable working across multiple marketing disciplines without needing to specialise in just one. High agency and a process-building approach — you create structure rather than waiting for it to be handed to you. Ambition to own and grow a function, not just execute within one. Strong external learning habits and working knowledge of AI tools — this brand cares deeply about people who stay sharp and bring new ideas in. Clear, confident communicator who can work cross-functionally and influence without authority. Benefits Own a brand new function from day one with genuine autonomy and decision-making authority. Clear growth path to a Lead role within six months as the function scales. Fast-growing brand with serious commercial momentum and a product people genuinely love. Direct access to founders and senior leadership in a flat, low-politics structure. Central London office with a collaborative, in-person culture. #J-18808-Ljbffr