Content Marketing Lead

Overview
This is your chance to lead content strategy at one of the UK's fastest-growing social-first consumer brands — a team already generating billions of views and just getting started. The Company is a fast-scaling, social-first brand that has built momentum through viral short-form video content across TikTok, Instagram, YouTube and beyond. With over a billion organic views generated and a product that people genuinely love and share, they've cracked something most brands spend years chasing. Everything is built in-house — creative, product, marketing — by a tight-knit team of around 20 people in central London. They move fast, back bold ideas, and operate with a flat structure where the best idea wins regardless of title.

They are now investing in building out their content function properly, and this is the hire that leads it.

The Role

Lead the creative direction across all owned content formats, identifying winning hooks, formats and angles and building them into repeatable systems

Oversee a team of four across content creation and video editing, developing individuals and maintaining high standards of output

Own the view targets for the channel portfolio, monitoring performance and making strategic decisions on what to scale, cut or experiment with

Build and implement content processes — from weekly team reviews of best-performing content to structured testing frameworks for new formats

Feed performance signals and winning creative formats into paid and partner marketing teams to support wider commercial activity

Drive the experimental content track — AI-generated content, emerging formats, new platform opportunities — and build a structured R&D programme around it

Hire and develop the team as the function grows, playing an active role in shaping the content organisation

Required Skills

A proven, demonstrable track record of driving millions of views through original short-form video content built from scratch — not repurposed content with a built-in audience

Experience working in a viral content environment at scale — pure-play content companies, social-first brands or high-output content studios

Strong creative instincts combined with analytical thinking — able to diagnose why content works and translate that into strategic direction

Leadership experience or a clear, confident ability to manage and develop a team

An AI-native working style — actively using AI tools to improve content output, workflow efficiency or creative ideation

High agency and a process-building mindset — comfortable creating structure from scratch rather than inheriting established ways of working

Benefits

Real ownership and creative freedom — you set the direction, not just execute someone else\'s vision

A team that is already performing well and highly self-sufficient, giving you a strong foundation to build from

Direct access to founders and senior leadership in a flat, collaborative structure

Fast-growing brand with serious commercial momentum and a product people genuinely love

Clear growth path as the content function and wider business scales

Central London office with a buzzy, in-person culture

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