Content Marketing Lead

Overview This is your chance to lead content strategy at one of the UK's fastest-growing social-first consumer brands — a team already generating billions of views and just getting started. The Company is a fast-scaling, social-first brand that has built momentum through viral short-form video content across TikTok, Instagram, YouTube and beyond. With over a billion organic views generated and a product that people genuinely love and share, they've cracked something most brands spend years chasing. Everything is built in-house — creative, product, marketing — by a tight-knit team of around 20 people in central London. They move fast, back bold ideas, and operate with a flat structure where the best idea wins regardless of title. They are now investing in building out their content function properly, and this is the hire that leads it. The Role Lead the creative direction across all owned content formats, identifying winning hooks, formats and angles and building them into repeatable systems Oversee a team of four across content creation and video editing, developing individuals and maintaining high standards of output Own the view targets for the channel portfolio, monitoring performance and making strategic decisions on what to scale, cut or experiment with Build and implement content processes — from weekly team reviews of best-performing content to structured testing frameworks for new formats Feed performance signals and winning creative formats into paid and partner marketing teams to support wider commercial activity Drive the experimental content track — AI-generated content, emerging formats, new platform opportunities — and build a structured R&D programme around it Hire and develop the team as the function grows, playing an active role in shaping the content organisation Required Skills A proven, demonstrable track record of driving millions of views through original short-form video content built from scratch — not repurposed content with a built-in audience Experience working in a viral content environment at scale — pure-play content companies, social-first brands or high-output content studios Strong creative instincts combined with analytical thinking — able to diagnose why content works and translate that into strategic direction Leadership experience or a clear, confident ability to manage and develop a team An AI-native working style — actively using AI tools to improve content output, workflow efficiency or creative ideation High agency and a process-building mindset — comfortable creating structure from scratch rather than inheriting established ways of working Benefits Real ownership and creative freedom — you set the direction, not just execute someone else\'s vision A team that is already performing well and highly self-sufficient, giving you a strong foundation to build from Direct access to founders and senior leadership in a flat, collaborative structure Fast-growing brand with serious commercial momentum and a product people genuinely love Clear growth path as the content function and wider business scales Central London office with a buzzy, in-person culture #J-18808-Ljbffr