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Bimbo Bakeries is hiring: Associate Communication Strategy & Activation in Chica

Bimbo Bakeries, Chicago, IL, United States


Bimbo Bakeries USA Associate of Communications Strategy & Activation

Have you ever enjoyed Arnold, Brownberry or Oroweat bread? A Thomas' English muffin or bagel? Or perhaps snacked on a Sara Lee, Entenmann's or Marinela cake or donut? If the answer is yes, then you know Bimbo Bakeries USA! More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves. Come join the largest baking company in the world and our family of 20,000 associates nationwide!

Top Reasons to Work at Bimbo Bakeries USA:

  • Salary Range: $54,800 - $71,300
  • Annual Bonus Eligibility
  • Comprehensive Benefits Package
  • Paid Time Off
  • 401k & Company Match

Position Summary:

Bimbo Bakeries USA (BBU) is undergoing a marketing transformation to accelerate Branded growth. The Associate of Communications Strategy & Activation will be critical in elevating brand storytelling and delivering bold, breakthrough, culturally relevant creative activations. The ideal candidate is a strategic brand builder with experience developing creative and translating to integrated activations and brand experiences. This role reports to the Manager of Communications Strategy & Activation and is part of the Marketing Center of Excellence at Bimbo Bakeries USA.

Key Job Responsibilities:
  • Brand Partner
  • End-to-End Creative Development & Production
  • Integrated Communications Strategy, Planning & Activation
  • Cross-Functional Connector
  • Agency Management
Key Behavioral Competencies:
  • Relationship builder who practices empathy and respects diverse backgrounds and needs.
  • Authentically builds credibility and followership through courage and self-awareness, resulting in allies.
  • Confidence in managing complexity, uncertainty, and ambiguity.
  • Strong problem-solving and analytical skills; ability to determine critical issues and develop effective action plans.
  • Effective verbal and written communication skills, with the ability to use storytelling to influence decisions.
  • Gritty and resourceful when necessary.
  • Trusted to make well-informed decisions and take evidence-based risks.
  • Self-starter who can meet deadlines, is well organized and can work autonomously.
  • A strong project manager with expertise in designing ways of working across a global, matrixed organization.
  • Experience working in a remote team setting under pressure and in a fast-paced environment.
  • Ability to travel 10-20% domestically and/or internally for internal meetings, conferences, creative shoots, and/or brand activations.
Leadership Competencies:
  • Use a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.
  • Build partnerships and work collaboratively with others to meet shared objectives.
  • Take on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
  • Understands the business and organizational environment and shows interest in adapting to their culture and ways of working.
Education and Work History:
  • 4+ years of relevant experience in agency and/or brand roles.
  • A bachelor's degree is in Marketing, or a related field is required. A master's degree is a plus.
  • The ideal candidate will have creative agency experience, brand creative experience, or both.
  • Consumer Packaged Goods (CPG) experience is preferred.
  • Understanding the inner workings of agencies across creative, packaging, digital, social, and PR.
  • Collaborations with peers in consumer insights and media, driving consumer-centric activations.
  • Strong understanding of campaign production.
  • Experience leading an integrated agency team from brand side, agency side, or both.
  • Experience with packaging design, aligned to best practices to stand out on the shelf.

The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job. Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.