Jr Marketing Manager
Perennial Properties, Atlanta, GA, United States
Jr. Marketing Manager (Strategic Growth & Brand Lead)
At
Perennial Properties , we’re not just leasing apartments we’re creating lifestyle-driven communities and building brands that people want to be a part of. We’re looking for a
high-performing Junior Level Marketing Manager
who can elevate our brand, drive measurable results, and bring fresh, strategic thinking to every touchpoint.
This is not a “post and pray” role. We’re looking for someone who understands
data, strategy, storytelling, and execution —and knows how to connect all four.
Why Perennial At Perennial Properties, you’re not just leasing apartments—you’re creating experiences and helping people find a place to call home.
We are a
boutique ,
owner-operated firm
managing
Class A communities
in some of Atlanta’s most sought-after, BeltLine-connected neighborhoods—including Inman Park, West Midtown, and Old Fourth Ward—where our teams have direct access to leadership and the ability to truly make an impact. If you’re looking for a role where you can grow your career, earn strong income, and be part of a company that values both performance and culture—this is it.
We believe in working hard and playing harder, and we reward our team accordingly
About the Role As our Marketing Manager, you will lead and execute marketing strategies across our portfolio, driving traffic, brand awareness, and leasing performance. You will work closely with leadership, on-site teams, and external partners to ensure our communities stand out in competitive markets.
This role is ideal for someone who is both
creative and analytical , thrives in a fast-paced environment, and takes ownership of results.
What You’ll Do
Work alongside the DPM to develop and execute full-funnel marketing strategies that drive qualified traffic and conversions
Oversee and optimize all digital channels including ILS, social media, paid ads, and website performance
Analyze performance data (traffic, conversion, lease velocity) and adjust strategy accordingly
Partner with on-site teams to elevate property-level marketing and ensure brand consistency
Lead campaign planning for new lease-ups, stabilized assets, and underperforming communities
Manage and optimize relationships with marketing platforms and vendors (e.g., Zillow, Apartments.com, Google Ads)
Oversee content strategy including social media, photography, video, and brand storytelling
Identify opportunities to improve lead tracking, attribution, and ROI (UTMs, call tracking, etc.)
Support company-wide initiatives including events, brand campaigns, and internal marketing efforts
Stay ahead of industry trends and bring innovative ideas to continuously elevate our brand
Develop and implement regional marketing plans and strategies to drive traffic and increase occupancy rates
Manage digital marketing campaigns, including SEO, SEM, social media, email marketing, and content creation
Analyze market trends and competitor activities to identify opportunities for growth and improvement
Manage marketing budgets and ensure cost-effective allocation of resources
Manage processes for standard follow up for prospect and lead queue within CRM
Coordinate with external vendors and agencies for marketing materials and services
Conduct market research to understand resident needs and preferences
What We’re Looking For
Proven experience in
multifamily or real estate marketing
with progressive performance and portfolio management
Strong understanding of
digital marketing, paid media, SEO, and analytics
Data-driven mindset with the ability to translate insights into action
High level of
ownership, accountability, and follow-through
Creative thinker with a strong eye for branding and storytelling
Excellent communication skills and ability to collaborate across teams
Experience managing multiple properties, campaigns, or brands simultaneously
Proficiency in marketing software and tools (Google Analytics, CRM systems), PM software experience
What Sets You Apart (STAR Qualities)
You think like an
owner , not just a marketer
You don’t just report numbers you
improve them
You bring
ideas before problems
You are both
strategic and hands‑on
You understand how to balance
brand + performance
You move with urgency and operate with a high level of professionalism
#J-18808-Ljbffr
At
Perennial Properties , we’re not just leasing apartments we’re creating lifestyle-driven communities and building brands that people want to be a part of. We’re looking for a
high-performing Junior Level Marketing Manager
who can elevate our brand, drive measurable results, and bring fresh, strategic thinking to every touchpoint.
This is not a “post and pray” role. We’re looking for someone who understands
data, strategy, storytelling, and execution —and knows how to connect all four.
Why Perennial At Perennial Properties, you’re not just leasing apartments—you’re creating experiences and helping people find a place to call home.
We are a
boutique ,
owner-operated firm
managing
Class A communities
in some of Atlanta’s most sought-after, BeltLine-connected neighborhoods—including Inman Park, West Midtown, and Old Fourth Ward—where our teams have direct access to leadership and the ability to truly make an impact. If you’re looking for a role where you can grow your career, earn strong income, and be part of a company that values both performance and culture—this is it.
We believe in working hard and playing harder, and we reward our team accordingly
About the Role As our Marketing Manager, you will lead and execute marketing strategies across our portfolio, driving traffic, brand awareness, and leasing performance. You will work closely with leadership, on-site teams, and external partners to ensure our communities stand out in competitive markets.
This role is ideal for someone who is both
creative and analytical , thrives in a fast-paced environment, and takes ownership of results.
What You’ll Do
Work alongside the DPM to develop and execute full-funnel marketing strategies that drive qualified traffic and conversions
Oversee and optimize all digital channels including ILS, social media, paid ads, and website performance
Analyze performance data (traffic, conversion, lease velocity) and adjust strategy accordingly
Partner with on-site teams to elevate property-level marketing and ensure brand consistency
Lead campaign planning for new lease-ups, stabilized assets, and underperforming communities
Manage and optimize relationships with marketing platforms and vendors (e.g., Zillow, Apartments.com, Google Ads)
Oversee content strategy including social media, photography, video, and brand storytelling
Identify opportunities to improve lead tracking, attribution, and ROI (UTMs, call tracking, etc.)
Support company-wide initiatives including events, brand campaigns, and internal marketing efforts
Stay ahead of industry trends and bring innovative ideas to continuously elevate our brand
Develop and implement regional marketing plans and strategies to drive traffic and increase occupancy rates
Manage digital marketing campaigns, including SEO, SEM, social media, email marketing, and content creation
Analyze market trends and competitor activities to identify opportunities for growth and improvement
Manage marketing budgets and ensure cost-effective allocation of resources
Manage processes for standard follow up for prospect and lead queue within CRM
Coordinate with external vendors and agencies for marketing materials and services
Conduct market research to understand resident needs and preferences
What We’re Looking For
Proven experience in
multifamily or real estate marketing
with progressive performance and portfolio management
Strong understanding of
digital marketing, paid media, SEO, and analytics
Data-driven mindset with the ability to translate insights into action
High level of
ownership, accountability, and follow-through
Creative thinker with a strong eye for branding and storytelling
Excellent communication skills and ability to collaborate across teams
Experience managing multiple properties, campaigns, or brands simultaneously
Proficiency in marketing software and tools (Google Analytics, CRM systems), PM software experience
What Sets You Apart (STAR Qualities)
You think like an
owner , not just a marketer
You don’t just report numbers you
improve them
You bring
ideas before problems
You are both
strategic and hands‑on
You understand how to balance
brand + performance
You move with urgency and operate with a high level of professionalism
#J-18808-Ljbffr