Sr. Director of Marketing – Future VP Marketing or CMO
Altius Test Prep, Provo, UT, United States
Position Summary
Sr. Director of Marketing – the role is designed for an energetic marketer ready to progress from Director to VP level, ultimately becoming a senior executive. The successful candidate will learn and master existing Altius marketing methods, channels, and tasks, partner with the CEO to identify, implement, and refine new channels and programs, and build a world‑class marketing department. Key Responsibilities
Continue, improve upon, and complete an ongoing company‑wide re‑branding project. Work closely with senior executives, in‑staff developers, software vendors, and graphic artists to design, perfect, and launch a new Altius website (AltiusMentoring.com) and improved user interface. Ensure the Altius brand is congruent across all sales, media, and fulfillment activities. Build, lead, and mentor a growing Altius Marketing Department while increasing revenue to support expansion. Own and be accountable for the full customer journey through all touchpoints, including the building and maintenance of multiple marketing and sales funnels. Regularly review, adjust, and improve Altius’ Global Marketing Strategy to significantly increase sales, revenue, and market share. Remain at the forefront of new marketing technologies and strategies to innovate, improve, and drive revenue growth. Manage all marketing employees, vendors, contractors, and the annual marketing budget. Plan, execute, and launch existing monthly and annual marketing initiatives in a timely manner; present pre‑launch plans and visuals to the executive team for approval and feedback. Track competitor advertising and marketing to ensure Altius is ideally positioned. Lead the design and execution of campaigns, collaterals, and product positioning for new product launches. Focus daily on tracking and improving marketing‑related data and KPIs, including ROAS, CPC, CPA, LTV, etc. Minimum Requirements
6+ years of progressively responsible sales or marketing experience, preferably in a start‑up or high‑growth environment. 2+ years of marketing‑specific supervisory or management experience at a director level or equivalent. Documentable experience with paid digital marketing and all or most of the commonly used tools and software; at a minimum, this includes Adwords, FB/IG, and SEO. Bachelor’s degree is not required; additional on‑the‑job experience can be considered in lieu of a degree. Documented portfolio of previous marketing deliverables (campaigns, collaterals, initiatives, etc.) for which you were largely or primarily responsible. Must be a genuine entrepreneur insistent on results, capable of wearing multiple hats, and at home in a rapidly changing, semi‑chaotic environment. Superb analytical and project management skills. Soft Skills
Able to put ego aside and do whatever it takes to get the job done. Comfortable giving and receiving open and honest feedback with the goal of improving the work of your team and the company as a whole. At peace with the expectation that raises, promotions, bonuses, etc., will be rewarded based on measurable revenue contributions, not CTRs, visitors, impressions, etc. Benefits Package
Competitive base salary. Annual bonus tied directly to profitability. Unlimited vacation and PTO, plus flexible work schedules. One full week off for both Thanksgiving and Christmas. Premium Medical & Dental Group Health Insurance. 401k with guaranteed 3% annual contribution. Tuition reimbursement for approved employee development classes, conferences, etc. Do work that matters; change lives every day. Be an integral part of a team driven to accomplish massive goals, such as revolutionizing the U.S. educational model. Work with people who are fiercely loyal to you, giving you every possible opportunity to succeed, including opportunities to fail, learn, and try again. New, modern work environment with flexible workspaces, a soda fountain, and a fully‑stocked break room. Decidedly non‑corporate, candid, open, family‑like executive team and culture. Equal Opportunity Employment
Altius is an equal opportunity employer. We consider all applicants without regard to race, age, religion, gender identity, or sexual orientation.
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Sr. Director of Marketing – the role is designed for an energetic marketer ready to progress from Director to VP level, ultimately becoming a senior executive. The successful candidate will learn and master existing Altius marketing methods, channels, and tasks, partner with the CEO to identify, implement, and refine new channels and programs, and build a world‑class marketing department. Key Responsibilities
Continue, improve upon, and complete an ongoing company‑wide re‑branding project. Work closely with senior executives, in‑staff developers, software vendors, and graphic artists to design, perfect, and launch a new Altius website (AltiusMentoring.com) and improved user interface. Ensure the Altius brand is congruent across all sales, media, and fulfillment activities. Build, lead, and mentor a growing Altius Marketing Department while increasing revenue to support expansion. Own and be accountable for the full customer journey through all touchpoints, including the building and maintenance of multiple marketing and sales funnels. Regularly review, adjust, and improve Altius’ Global Marketing Strategy to significantly increase sales, revenue, and market share. Remain at the forefront of new marketing technologies and strategies to innovate, improve, and drive revenue growth. Manage all marketing employees, vendors, contractors, and the annual marketing budget. Plan, execute, and launch existing monthly and annual marketing initiatives in a timely manner; present pre‑launch plans and visuals to the executive team for approval and feedback. Track competitor advertising and marketing to ensure Altius is ideally positioned. Lead the design and execution of campaigns, collaterals, and product positioning for new product launches. Focus daily on tracking and improving marketing‑related data and KPIs, including ROAS, CPC, CPA, LTV, etc. Minimum Requirements
6+ years of progressively responsible sales or marketing experience, preferably in a start‑up or high‑growth environment. 2+ years of marketing‑specific supervisory or management experience at a director level or equivalent. Documentable experience with paid digital marketing and all or most of the commonly used tools and software; at a minimum, this includes Adwords, FB/IG, and SEO. Bachelor’s degree is not required; additional on‑the‑job experience can be considered in lieu of a degree. Documented portfolio of previous marketing deliverables (campaigns, collaterals, initiatives, etc.) for which you were largely or primarily responsible. Must be a genuine entrepreneur insistent on results, capable of wearing multiple hats, and at home in a rapidly changing, semi‑chaotic environment. Superb analytical and project management skills. Soft Skills
Able to put ego aside and do whatever it takes to get the job done. Comfortable giving and receiving open and honest feedback with the goal of improving the work of your team and the company as a whole. At peace with the expectation that raises, promotions, bonuses, etc., will be rewarded based on measurable revenue contributions, not CTRs, visitors, impressions, etc. Benefits Package
Competitive base salary. Annual bonus tied directly to profitability. Unlimited vacation and PTO, plus flexible work schedules. One full week off for both Thanksgiving and Christmas. Premium Medical & Dental Group Health Insurance. 401k with guaranteed 3% annual contribution. Tuition reimbursement for approved employee development classes, conferences, etc. Do work that matters; change lives every day. Be an integral part of a team driven to accomplish massive goals, such as revolutionizing the U.S. educational model. Work with people who are fiercely loyal to you, giving you every possible opportunity to succeed, including opportunities to fail, learn, and try again. New, modern work environment with flexible workspaces, a soda fountain, and a fully‑stocked break room. Decidedly non‑corporate, candid, open, family‑like executive team and culture. Equal Opportunity Employment
Altius is an equal opportunity employer. We consider all applicants without regard to race, age, religion, gender identity, or sexual orientation.
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