Marketing and Communications Manager
Head-Royce School, Oakland, CA, United States
Marketing and Communications Manager
The Marketing and Communications Manager is a key member of the MarComm team, serving as one of the main storytellers on campus. The Manager brings consistent messaging and integrated content experiences to life through the website, internal portal, digital media, print, and other channels, engaging professional and parent communities, supporting income-generating initiatives, and communicating the school’s mission and strategic initiatives. The Manager serves as the managing editor of the semi‑annual Head‑Royce Magazine and regular digital publications, maintains the annual editorial calendar, and partners with the MarComm team to write and edit engaging social media content while staying abreast of emerging trends that impact the Head‑Royce website and other channels.
Responsibilities
Develop and implement communications strategies in support of the school’s mission.
Act as a communications liaison for committees in the HRS community as needed.
Apply systems thinking to marketing and communications, weaving together integrated storytelling and consistent brand expression across digital, print, and in‑person channels.
Develop and execute communications for Advancement and Admissions, leveraging persuasive writing, audience psychology, and emotional framing to drive engagement, enrollment, and philanthropic support.
Serve as the managing editor of the semi‑annual printed Head‑Royce magazine.
Coordinate and distribute the school’s primary digital publications, including weekly, bi‑weekly, and quarterly newsletters.
Project‑manage print and digital publications, hiring and working with outside vendors to maintain production schedules and deliverables.
Provide ongoing support for content creation and message development, including articles, surveys, presentations, social media captions, graphics, and other material.
Lead editorial planning meetings and manage the annual editorial calendar.
Collaborate with other members of the MarComm team, staying abreast of emerging trends and practices that impact the HRS website, social media, and other channels.
Identify and pursue opportunities to share events and happenings at HRS, working collaboratively with content partners and MarComm team members to generate content that authentically tells the story of the school.
Monitor and co‑manage the communications email inbox and respond to other requests for communications support.
Participate in school‑wide events, meetings, and committees as appropriate.
Train and support content owners outside of communications to create and distribute content consistent with guidelines.
Skills and Qualifications
A minimum of four years in a marketing or communications role; previous experience in an independent school and/or non‑profit setting is a plus.
Bachelor’s degree required—specialty in Journalism, PR, English, marketing, or communications preferred.
Strong written, verbal, and interpersonal communication skills, with a strong sense of audience and tone.
Strategic thinker with the ability to translate ideas into actionable plans.
Ability to thrive in a fast‑paced environment, with a proven track record of prioritizing and completing multiple tasks within firm deadlines while remaining flexible and composed in response to changing demands.
Excellent organizational and time‑management skills, with a proactive approach to managing workflows and taking initiative.
Collaboration and diplomacy; fostering strong working relationships.
High level of professionalism, integrity, and discretion, including experience handling confidential information.
Positive attitude, strong work ethic, genuine enthusiasm for working with students, and for being part of an academic community.
Sensitivity to equity and inclusion and a demonstrated ability to engage effectively with diverse populations.
Comfort and knowledge of social media channels, including Instagram, Facebook, LinkedIn, and YouTube.
Eye for design and visual storytelling, with experience creating engaging, mission‑aligned content.
Comfort with photography or capturing video and still shots for storytelling purposes.
Familiarity with CMS systems, website back ends, and marketing platforms; specific experience with Veracross, Interactive Schools, and HubSpot is helpful.
Experience with Adobe Creative Suite (Photoshop, InDesign, Illustrator, etc.) and other platforms (e.g., Canva) is a plus.
Strong technical skills in a Mac environment and with Google Workspace (Gmail, Drive, Docs, Sheets, Slides).
Availability to work occasional evenings and weekends to support and promote school‑wide events as needed.
Other Qualifications
Ability to provide Livescan and TB clearance.
Work in an environment dealing with a wide variety of priorities and deadlines, as well as a diverse array of stakeholders.
Work at a desk and computer for extended periods of time.
Work primarily in a traditional climate‑controlled environment.
Ability to occasionally lift up to 25 pounds.
Salary $87,000 - $100,000 a year
Location Oakland, California
Equal Employment Opportunity Head‑Royce
provides equal employment opportunities on the basis of merit, fitness, qualifications, and experience. The school’s commitment to equal employment opportunity extends to all job applicants and employees and to all aspects of employment. Head‑Royce makes employment decisions without regard to race, color, creed, religion, sex (including pregnancy, childbirth or related medical conditions and breastfeeding), reproductive health decision‑making, sexual orientation, gender, gender identity, gender expression, marital status, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, citizenship, military or veteran status, age, or other categories defined by state law, federal law or local ordinance. Head‑Royce prohibits discrimination or harassment based on these classifications. Discrimination and harassment based on a perception that anyone is in any of these protected classifications or is associated with a person who is perceived as being in any of these protected classifications are also prohibited. Head‑Royce School seeks to be a community in which every individual is treated with sensitivity, courtesy and respect.
HRS is unable to provide immigration sponsorships such as H1B Visas.
Applicants must be authorized to work in the United States and be willing to undergo Livescan background check and TB screening as part of the hiring process. Employment is also contingent upon successful completion of background checks and compliance with California SB 848, which requires prior educational institution employers to disclose credible complaints, substantiated investigations, or discipline involving egregious misconduct.
Required Disclosure: AB 2534 & SB 848 – As of January 1, 2026, in accordance with Education Code section 44939.5 (as amended by California AB 2534 & SB 848) and Education Code 44051 (as amended by SB 848), applicants for all positions are required by law to provide a complete list of every school district, county office of education, charter school, state special school, diagnostic centers operated by the CA Department of Education, and/or private schools with which they have previously been employed, regardless of the length of service. Please include any full‑time, part‑time and/or substitute employment positions on your application. Failure to disclose all previous educational employment may result in the disqualification of your application and/or may be deemed dishonest in the hiring process and subject to discharge should you become employed.
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Responsibilities
Develop and implement communications strategies in support of the school’s mission.
Act as a communications liaison for committees in the HRS community as needed.
Apply systems thinking to marketing and communications, weaving together integrated storytelling and consistent brand expression across digital, print, and in‑person channels.
Develop and execute communications for Advancement and Admissions, leveraging persuasive writing, audience psychology, and emotional framing to drive engagement, enrollment, and philanthropic support.
Serve as the managing editor of the semi‑annual printed Head‑Royce magazine.
Coordinate and distribute the school’s primary digital publications, including weekly, bi‑weekly, and quarterly newsletters.
Project‑manage print and digital publications, hiring and working with outside vendors to maintain production schedules and deliverables.
Provide ongoing support for content creation and message development, including articles, surveys, presentations, social media captions, graphics, and other material.
Lead editorial planning meetings and manage the annual editorial calendar.
Collaborate with other members of the MarComm team, staying abreast of emerging trends and practices that impact the HRS website, social media, and other channels.
Identify and pursue opportunities to share events and happenings at HRS, working collaboratively with content partners and MarComm team members to generate content that authentically tells the story of the school.
Monitor and co‑manage the communications email inbox and respond to other requests for communications support.
Participate in school‑wide events, meetings, and committees as appropriate.
Train and support content owners outside of communications to create and distribute content consistent with guidelines.
Skills and Qualifications
A minimum of four years in a marketing or communications role; previous experience in an independent school and/or non‑profit setting is a plus.
Bachelor’s degree required—specialty in Journalism, PR, English, marketing, or communications preferred.
Strong written, verbal, and interpersonal communication skills, with a strong sense of audience and tone.
Strategic thinker with the ability to translate ideas into actionable plans.
Ability to thrive in a fast‑paced environment, with a proven track record of prioritizing and completing multiple tasks within firm deadlines while remaining flexible and composed in response to changing demands.
Excellent organizational and time‑management skills, with a proactive approach to managing workflows and taking initiative.
Collaboration and diplomacy; fostering strong working relationships.
High level of professionalism, integrity, and discretion, including experience handling confidential information.
Positive attitude, strong work ethic, genuine enthusiasm for working with students, and for being part of an academic community.
Sensitivity to equity and inclusion and a demonstrated ability to engage effectively with diverse populations.
Comfort and knowledge of social media channels, including Instagram, Facebook, LinkedIn, and YouTube.
Eye for design and visual storytelling, with experience creating engaging, mission‑aligned content.
Comfort with photography or capturing video and still shots for storytelling purposes.
Familiarity with CMS systems, website back ends, and marketing platforms; specific experience with Veracross, Interactive Schools, and HubSpot is helpful.
Experience with Adobe Creative Suite (Photoshop, InDesign, Illustrator, etc.) and other platforms (e.g., Canva) is a plus.
Strong technical skills in a Mac environment and with Google Workspace (Gmail, Drive, Docs, Sheets, Slides).
Availability to work occasional evenings and weekends to support and promote school‑wide events as needed.
Other Qualifications
Ability to provide Livescan and TB clearance.
Work in an environment dealing with a wide variety of priorities and deadlines, as well as a diverse array of stakeholders.
Work at a desk and computer for extended periods of time.
Work primarily in a traditional climate‑controlled environment.
Ability to occasionally lift up to 25 pounds.
Salary $87,000 - $100,000 a year
Location Oakland, California
Equal Employment Opportunity Head‑Royce
provides equal employment opportunities on the basis of merit, fitness, qualifications, and experience. The school’s commitment to equal employment opportunity extends to all job applicants and employees and to all aspects of employment. Head‑Royce makes employment decisions without regard to race, color, creed, religion, sex (including pregnancy, childbirth or related medical conditions and breastfeeding), reproductive health decision‑making, sexual orientation, gender, gender identity, gender expression, marital status, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, citizenship, military or veteran status, age, or other categories defined by state law, federal law or local ordinance. Head‑Royce prohibits discrimination or harassment based on these classifications. Discrimination and harassment based on a perception that anyone is in any of these protected classifications or is associated with a person who is perceived as being in any of these protected classifications are also prohibited. Head‑Royce School seeks to be a community in which every individual is treated with sensitivity, courtesy and respect.
HRS is unable to provide immigration sponsorships such as H1B Visas.
Applicants must be authorized to work in the United States and be willing to undergo Livescan background check and TB screening as part of the hiring process. Employment is also contingent upon successful completion of background checks and compliance with California SB 848, which requires prior educational institution employers to disclose credible complaints, substantiated investigations, or discipline involving egregious misconduct.
Required Disclosure: AB 2534 & SB 848 – As of January 1, 2026, in accordance with Education Code section 44939.5 (as amended by California AB 2534 & SB 848) and Education Code 44051 (as amended by SB 848), applicants for all positions are required by law to provide a complete list of every school district, county office of education, charter school, state special school, diagnostic centers operated by the CA Department of Education, and/or private schools with which they have previously been employed, regardless of the length of service. Please include any full‑time, part‑time and/or substitute employment positions on your application. Failure to disclose all previous educational employment may result in the disqualification of your application and/or may be deemed dishonest in the hiring process and subject to discharge should you become employed.
#J-18808-Ljbffr