Vice President Marketing

At Pair of Thieves, we make basics that are anything but basic. Socks, underwear, teesbuilt to perform, designed to stand out, and sold everywhere from Target to your top drawer. Were a brand that moves fast, thinks differently, and expects a lot from the people building it. Were looking for our most senior marketing leadera VP of Marketing who knows how to take great product and turn it into something people cant ignore. This is not a manage the machine role. This is a build it, own it, make it better role. What Youll Do Own marketing end-to-end from product storytelling to brand campaigns to retail execution Build and lead the marketing function team, structure, processes, and output Translate product into demand create compelling narratives that drive conversion across DTC, Amazon, and retail Lead product marketing positioning, launches, naming, packaging, and in-store storytelling Drive brand marketing campaigns, social, influencer, and cultural relevance Win in big box retail develop marketing that works inside Target, Walmart, and beyond Partner cross-functionally especially with Product, Sales, and Finance to ensure alignment from concept to shelf Own go-to-market strategy seasonal drops, key launches, and retail moments Raise the bar on creative ensure everything we put into the world looks and feels like Pair of Thieves Use data to drive decisions understand POS, sell-through, and performance marketing signals Who You Are 1015+ years in marketing, with meaningful leadership experience Deep product marketing expertise you know how to position, launch, and scale product Big box retail experience is required (Target, Walmart, Costco, etc.) CPG fluency you understand velocity, shelf, turns, and what actually drives purchase Brand builder you can create something people care about, not just something that sells Operator + creative you can think big and execute Builder mindset youve built teams, not just inherited them Comfortable in a fast-moving, scrappy environment no hand-holding, no silos Strong point of view you know what good looks like and arent afraid to push for it What Success Looks Like A best-in-class marketing function built from the ground up Clear, compelling product storytelling across every channel Stronger retail performance driven by better marketing and execution A brand people recognize, remember, and come back to Tight alignment across Product, Sales, and Marketing Why Pair of Thieves Youll be the senior-most marketer in the building Youll have real ownership and real impact Youll help shape how a growing brand shows up in the world Youll work with a team that moves fast and expects you to do the same If youve built product-driven marketing in a retail environment and know how to make things sell

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matter, we should talk. Ready for Everything.