Vice President Marketing

At Pair of Thieves, we make basics that are anything but basic. Socks, underwear, tees—built to perform, designed to stand out, and sold everywhere from Target to your top drawer. We’re a brand that moves fast, thinks differently, and expects a lot from the people building it. We’re looking for our most senior marketing leader—a VP of Marketing who knows how to take great product and turn it into something people can’t ignore. This is not a “manage the machine” role. This is a build it, own it, make it better role. What You’ll Do Own marketing end-to-end — from product storytelling to brand campaigns to retail execution Build and lead the marketing function — team, structure, processes, and output Translate product into demand — create compelling narratives that drive conversion across DTC, Amazon, and retail Lead product marketing — positioning, launches, naming, packaging, and in-store storytelling Drive brand marketing — campaigns, social, influencer, and cultural relevance Win in big box retail — develop marketing that works inside Target, Walmart, and beyond Partner cross-functionally — especially with Product, Sales, and Finance to ensure alignment from concept to shelf Own go-to-market strategy — seasonal drops, key launches, and retail moments Raise the bar on creative — ensure everything we put into the world looks and feels like Pair of Thieves Use data to drive decisions — understand POS, sell-through, and performance marketing signals Who You Are 10–15+ years in marketing, with meaningful leadership experience Deep product marketing expertise — you know how to position, launch, and scale product Big box retail experience is required (Target, Walmart, Costco, etc.) CPG fluency — you understand velocity, shelf, turns, and what actually drives purchase Brand builder — you can create something people care about, not just something that sells Operator + creative — you can think big and execute Builder mindset — you’ve built teams, not just inherited them Comfortable in a fast-moving, scrappy environment — no hand-holding, no silos Strong point of view — you know what good looks like and aren’t afraid to push for it What Success Looks Like A best-in-class marketing function built from the ground up Clear, compelling product storytelling across every channel Stronger retail performance driven by better marketing and execution A brand people recognize, remember, and come back to Tight alignment across Product, Sales, and Marketing Why Pair of Thieves You’ll be the senior-most marketer in the building You’ll have real ownership and real impact You’ll help shape how a growing brand shows up in the world You’ll work with a team that moves fast and expects you to do the same If you’ve built product-driven marketing in a retail environment and know how to make things sell

and

matter, we should talk. Ready for Everything.