Marketing Manager
Aramark, Greensboro, NC, United States
The Marketing Manager will work on the conceptualization, creation and delivery of a dedicated marketing proposition and bespoke initiatives for our accounts. Working at both at a central and site level to ensure effective activation and ongoing measurement of success. You will work in conjunction with the internal and external partners to ensure initiatives and practices are launched in a timely and effective manner to drive customer happiness and in turn cash sales. The role holder will be passionate about building tailored propositions for a variety of business sectors and clients, improving all aspects of our food and hospitality across a variety of internal and external platforms.
Job Responsibilities
Leadership:
Act as an ambassador and guardian for the Aramark brand
Collaborate closely with colleagues in the wider Northern European region to ensure standard methodology and great ideas are shared
Carry out ad‑hoc projects as required
Client Relationship:
Implementation of customer‑centric retail propositions into client accounts; supporting the operations team to successfully conduct food and service offers, menu mix, brand, pricing, and promotions
Responsibility for in‑house customer experience and happiness measurement tool, launching into new sites and supporting existing units. The successful candidate will be required to manage the reporting monthly and present to the wider Aramark Northern European marketing team.
Contribute to the creation of the customised proposition driven by insight and a deep knowledge of customer segmentation and need states.
Develop and deliver a program of consumer engagement activities that deliver business objectives (awareness, participation, spend, day part, happiness, and fun/engagement)
Work with the internal Purchasing team to harness supplier relationships to drive sales and budgets to support the marketing and promotional initiatives.
Own the internal IP library ensuring all artworks are handled and shared with key internal partners
Deliver promotional campaigns on a cyclic basis working three months in advance. Publish an events calendar and link with social media channels to ensure effective communication and awareness
Develop training programmes for the Operations Teams on key marketing fundamentals such as upselling, merchandising and displays, planograms, packaging and labeling etc.
Develop Brand Standards Manuals, a tool kit that provides Operations with all the vital tools to successfully implement and operate internal propositions to the agreed standards
Work with internal partners and external agencies to develop a programme of customer insights and research using qualitative and quantitative reasoning and questioning to bring richer insight into our proposition development
Work to develop a marketing and awareness plan around our corporate CSR strategy
Development and co‑ordination of internal fundraising/marketing campaigns
Produce commercial case studies on propositions, promotions, new installations, food concepts and other customer facing activity to include in bids and tenders
Work with external design agencies to produce effective marketing point‑of‑sale collateral and supporting documents.
Produce quarterly food trend reports to circulate around the business
Work closely with the internal sales team to provide marketing collateral and examples for inclusion in bids and tenders
Roll out ‘Centre’s of Excellence’; showcasing the best in branding, merchandising and retail excellence to further develop our teams by showing ‘outstanding’
Compliance:
On‑site audits to ensure effective implementation of central marketing initiatives
Qualifications
3–4 years’ experience in a similar role.
A formal Marketing / Business Qualification.
Understanding of the marketing mix and its application in a food service environment.
Experience within world‑class B&I operations.
Proficient English – written and spoken.
Excellent attention to detail.
Ability to prioritise tasks.
Strong communication and interpersonal skills.
Ability to work to tight deadlines.
Ability to work under own initiative.
Able to effectively articulate decisions and present to an audience.
Full driving licence and ability to travel crucial.
Awareness of customer insight and latest market trends.
At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.
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Job Responsibilities
Leadership:
Act as an ambassador and guardian for the Aramark brand
Collaborate closely with colleagues in the wider Northern European region to ensure standard methodology and great ideas are shared
Carry out ad‑hoc projects as required
Client Relationship:
Implementation of customer‑centric retail propositions into client accounts; supporting the operations team to successfully conduct food and service offers, menu mix, brand, pricing, and promotions
Responsibility for in‑house customer experience and happiness measurement tool, launching into new sites and supporting existing units. The successful candidate will be required to manage the reporting monthly and present to the wider Aramark Northern European marketing team.
Contribute to the creation of the customised proposition driven by insight and a deep knowledge of customer segmentation and need states.
Develop and deliver a program of consumer engagement activities that deliver business objectives (awareness, participation, spend, day part, happiness, and fun/engagement)
Work with the internal Purchasing team to harness supplier relationships to drive sales and budgets to support the marketing and promotional initiatives.
Own the internal IP library ensuring all artworks are handled and shared with key internal partners
Deliver promotional campaigns on a cyclic basis working three months in advance. Publish an events calendar and link with social media channels to ensure effective communication and awareness
Develop training programmes for the Operations Teams on key marketing fundamentals such as upselling, merchandising and displays, planograms, packaging and labeling etc.
Develop Brand Standards Manuals, a tool kit that provides Operations with all the vital tools to successfully implement and operate internal propositions to the agreed standards
Work with internal partners and external agencies to develop a programme of customer insights and research using qualitative and quantitative reasoning and questioning to bring richer insight into our proposition development
Work to develop a marketing and awareness plan around our corporate CSR strategy
Development and co‑ordination of internal fundraising/marketing campaigns
Produce commercial case studies on propositions, promotions, new installations, food concepts and other customer facing activity to include in bids and tenders
Work with external design agencies to produce effective marketing point‑of‑sale collateral and supporting documents.
Produce quarterly food trend reports to circulate around the business
Work closely with the internal sales team to provide marketing collateral and examples for inclusion in bids and tenders
Roll out ‘Centre’s of Excellence’; showcasing the best in branding, merchandising and retail excellence to further develop our teams by showing ‘outstanding’
Compliance:
On‑site audits to ensure effective implementation of central marketing initiatives
Qualifications
3–4 years’ experience in a similar role.
A formal Marketing / Business Qualification.
Understanding of the marketing mix and its application in a food service environment.
Experience within world‑class B&I operations.
Proficient English – written and spoken.
Excellent attention to detail.
Ability to prioritise tasks.
Strong communication and interpersonal skills.
Ability to work to tight deadlines.
Ability to work under own initiative.
Able to effectively articulate decisions and present to an audience.
Full driving licence and ability to travel crucial.
Awareness of customer insight and latest market trends.
At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.
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