eCommerce & Marketing Specialist

eCommerce & Marketing Specialist About Fermob: Fermob USA is the North American branch of Fermob, the renowned French outdoor living brand. Serving the United States and Canada for over 20 years, we have brought Fermob furniture to American homes, workplaces, hotels, restaurants, and public spaces, with the aim of sharing the French “joie de vivre” and our love of French design. We bring people together – outdoors and indoors – and when people are connected, good things happen. We are looking for an eCommerce & Marketing Specialist to help grow our online presence and eCommerce business. Position Summary In this role you will combine a strong eye for design with hands-on experience in eCommerce and marketplaces, creating compelling content and delivering meaningful customer experiences. Working in a collaborative, cross-cultural environment, you will partner with international teams to bring ideas to life, optimize our online presence, follow up with the Customer Service team on order fulfillment, and contribute to strategic initiatives while staying ahead of emerging eCommerce trends through ongoing market research. Experience, Skills & Knowledge Bachelor’s degree in Marketing, Communications, Business, or related field 3+ years of experience in an eCommerce or related role Strong analytical skills and data-driven mindset Familiarity with marketing automation tools Solid knowledge of SEO, PPC, email marketing, and social media marketing Experience with Google Analytics Experience with CMS platforms (Adobe, WordPress, Shopify, etc.) Basic knowledge of HTML/CSS Experience with Amazon marketplace and B2B eCommerce is a plus Video, photography competences AI marketing tools knowledge Comfortable with KPI, reporting, analysis Excellent written and verbal communication skills Comfortable working in an international environment Strong focus on TEAMWORK Key Skills Campaign management Data analysis SEO, LEO & SEM Content marketing Paid advertising Responsibilities (eCommerce) Monitor the online product offer, including new product launches, discontinued items, product visuals, descriptions, and e-merchandising, etc. Follow up on website developments with headquarters (HQ) (new sections, functionalities, and improvements, B2B eCommerce website, etc.) Participate in the definition of action plan timelines (campaigns, brand content, seasonal activations, etc.), define, develop, and implement local content in collaboration with HQ Cooperate with HQ on marketing automation campaigns Participate in paid media campaigns in collaboration with the French team to maximize ROI Partner and cooperate with HQ in France to optimize website performance in terms of SEO & LEO, and user experience Provide stock recommendations for the B2C eCommerce website Manage the Amazon boutique, including product listings and customer order follow-up with the online agency (product information, and content creation) Track KPIs and prepare performance reports for internal stakeholders Conduct market research and competitor analysis to identify growth opportunities Perform in-depth data analysis to identify trends, insights, and optimization opportunities Stay up to date with emerging digital trends, tools, and platform updates Work closely with the sales team to align our eCommerce strategy with that for online retailers Act as the main point of contact for Customer Service regarding eCommerce orders Other tasks and projects as assigned Responsibilities (Marketing) Update or create sales presentation to support Sales team Adapt sales tools to local needs Identify and create case studies for contract market Coordinate launch of new brand on US market (newsletter and emailing campaigns, tools, presentations, etc./ eCommerce activation) Position offers Competitive base salary Potential corporate bonus Paid time off (PTO) 401K with company match Paid holidays Company paid / subsidized insurance package Partial work from home (WFH) opportunity after qualification period Office Hours Monday - Friday 8:30 - 5:00 PM Office Location Cumming, GA #J-18808-Ljbffr