Brand Manager – FREELANCE / Hybrid NYC

Reporting to the Director of Marketing , the Brand Manager will play a key role in driving brand growth and execution by: Leading and executing annual business plans to ensure efficient and effective use of resources Contributing to the development of brand vision and long-term strategy across assigned brands and portfolios Managing key agency relationships and leading the annual integrated marketing plan, including strategy and execution across: Media planning Creative PR Influencer and social channels Collaborating cross-functionally to commercialize new products and manage ongoing portfolio maintenance Supporting the Director of Marketing in driving assigned businesses to meet revenue and profit goals Partnering with headquarters and field sales teams to develop and implement customer marketing programs Monitoring and analyzing business performance (including sales and Circana data) and recommending action plans as needed Skills & Abilities Self-starter with a strong sense of ownership Strategic thinker with creative problem-solving skills Bias for action and ability to move ideas from concept to execution Highly organized with the ability to manage multiple priorities simultaneously Strong cross-functional and agency leadership capabilities Excellent interpersonal and communication skills, with the ability to align stakeholders at all levels Demonstrated success in commercialization and brand execution Comfortable partnering with internal teams or agencies to develop compelling creative and visual assets Strong analytical skills, including Circana (or Nielsen) analysis Experience with both quantitative and qualitative market research Education & Experience Experience in confectionery or snack foods is a plus, but not required #J-18808-Ljbffr