Brand Manager – FREELANCE / Hybrid NYC
24 Seven Talent, New York, NY, United States
Job Description
Brand Manager
Role & Responsibilities
Reporting to the Director of Marketing, the Brand Manager will play a key role in driving brand growth and execution by:
Leading and executing annual business plans to ensure efficient and effective use of resources
Contributing to the development of brand vision and long‑term strategy across assigned brands and portfolios
Managing key agency relationships and leading the annual integrated marketing plan, including strategy and execution across:
Media planning
Creative
PR
Influencer and social channels
Collaborating cross‑functionally to commercialize new products and manage ongoing portfolio maintenance
Supporting the Director of Marketing in driving assigned businesses to meet revenue and profit goals
Partnering with headquarters and field sales teams to develop and implement customer marketing programs
Monitoring and analyzing business performance (including sales and Circana data) and recommending action plans as needed
Skills & Abilities
Self‑starter with a strong sense of ownership
Strategic thinker with creative problem‑solving skills
Bias for action and ability to move ideas from concept to execution
Highly organized with the ability to manage multiple priorities simultaneously
Strong cross‑functional and agency leadership capabilities
Excellent interpersonal and communication skills, with the ability to align stakeholders at all levels
Demonstrated success in commercialization and brand execution
Comfortable partnering with internal teams or agencies to develop compelling creative and visual assets
Strong analytical skills, including Circana (or Nielsen) analysis
Experience with both quantitative and qualitative market research
Education & Experience
Bachelor’s degree required; MBA preferred
Experience in confectionery or snack foods is a plus, but not required
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Leading and executing annual business plans to ensure efficient and effective use of resources
Contributing to the development of brand vision and long‑term strategy across assigned brands and portfolios
Managing key agency relationships and leading the annual integrated marketing plan, including strategy and execution across:
Media planning
Creative
PR
Influencer and social channels
Collaborating cross‑functionally to commercialize new products and manage ongoing portfolio maintenance
Supporting the Director of Marketing in driving assigned businesses to meet revenue and profit goals
Partnering with headquarters and field sales teams to develop and implement customer marketing programs
Monitoring and analyzing business performance (including sales and Circana data) and recommending action plans as needed
Skills & Abilities
Self‑starter with a strong sense of ownership
Strategic thinker with creative problem‑solving skills
Bias for action and ability to move ideas from concept to execution
Highly organized with the ability to manage multiple priorities simultaneously
Strong cross‑functional and agency leadership capabilities
Excellent interpersonal and communication skills, with the ability to align stakeholders at all levels
Demonstrated success in commercialization and brand execution
Comfortable partnering with internal teams or agencies to develop compelling creative and visual assets
Strong analytical skills, including Circana (or Nielsen) analysis
Experience with both quantitative and qualitative market research
Education & Experience
Bachelor’s degree required; MBA preferred
Experience in confectionery or snack foods is a plus, but not required
#J-18808-Ljbffr