Marketing Associate

Audience Architecture: Build, QA, and maintain first-party and account-based audiences for demand generation campaigns across paid social, content syndication, and display channels. Platform Orchestration: Manage the flow of audience data between Demandbase, 3rd-party ad platforms, and lead validation platforms to ensure seamless campaign activation. Operational Support: Act as the primary intake lead for regional audience requests, managing general administrative needs including account permissions, campaign structure, and taxonomy adoption. Governance & Taxonomy: Ensure strict adherence to global naming conventions and data standards to guarantee accurate downstream reporting and attribution. Market Awareness: Stay current on ad-tech trends, capability updates (testing/adoption), and privacy compliance changes that impact the B2B advertising ecosystem. Team Collaboration: Socialize wins, share "test and learn " insights, and collaborate with cross-functional stakeholders to improve audience match rates and reach. Technical Must-Haves: Platform Operations: Proven experience building and managing audiences within a B2B Go-To-Market platform (E.g. Demandbase) Data Logic & Segmentation: Strong understanding of boolean logic & SQL-like database structures to build precise account and contact lists MarTech Orchestration: Experience pushing audiences to 3rd-party ad platforms (LinkedIn, Google, Meta). Data Hygiene & Excellence: High proficiency in Excel/Google Sheets (Vlookups, Pivot Tables) for data validation and ensuring "good data in/good data out Operational Discipline: Ability to execute repetitive technical workflows with 100% accuracy and consistency. Naming Convention Governance: Strict adherence to taxonomy and naming conventions for accurate tracking and reporting. Professional & People Skills: Stakeholder Management: Ability to translate marketing requests into technical requirements and manage expectations on delivery timelines. Strategic Execution: Comfortable balancing "in the weeds " tactical work with the ability to see the bigger picture of the campaign's strategic goals. Agile Problem Solving: A self-starter who can pivot quickly when campaign priorities shift and troubleshoot integration errors independently. Clear Communication: Strong oral and written skills, specifically the ability to explain technical "why " behind data or audience discrepancies to non-technical partners. Nice to Haves: Ad Ops Background: Experience with campaign tagging, trafficking, and tracking (UTMs, pixels). Full-Stack MarTech: Familiarity with the broader ecosystem, including Google Marketing Platform (DV360 and Campaign Manager) or comparable platforms, as well as CRM (Salesforce) or Marketing Automation (Marketo/HubSpot) and how they sync with Demandbase. Closed-Loop Feedback: Basic analysis of audience reach and match rates. Optimization Mindset: A "test and learn " approach always looking for ways to automate manual steps in the audience-building process. Governance & Privacy: Understanding of modern data privacy compliance in audience targeting.