Senior Digital Analyst

We are looking for a Senior Digital Analyst to join our Digital Analytics team supporting the PMALL and Things Remembered eCommerce businesses. This role will focus on delivering actionable insights that improve conversion, customer experience, and overall digital performance. You will partner closely with Marketing, Merchandising, Product, and Technology teams to analyze customer behavior, evaluate marketing channel performance, and identify opportunities to drive growth. This is a highly cross-functional role ideal for someone who enjoys translating complex data into clear, business-focused recommendations and proactively identifying opportunities to optimize performance. What You’ll Do Analyze digital performance across marketing channels and on-site customer behavior Identify conversion opportunities and friction points within the customer journey Build and enhance dashboards and recurring KPI reporting Partner with Marketing, Merchandising, Product, and Technology teams on analytics needs Support A/B testing initiatives by defining measurement plans and analyzing results Provide insights to improve campaign performance and customer experience Evaluate product and category performance to uncover growth opportunities Translate complex data into clear, executive-friendly recommendations Support analytics needs during seasonal and promotional periods Identify tagging gaps and partner with technical teams to improve data collection What We’re Looking For 3–5+ years of experience in digital analytics, web analytics, or business intelligence Strong experience with Google Analytics and digital analytics platforms Advanced SQL skills with experience querying large data sets Experience building dashboards using Tableau or similar visualization tools Experience analyzing eCommerce or digital marketing performance Strong analytical and problem-solving skills Experience supporting experimentation or A/B testing initiatives Ability to communicate insights to technical and non-technical stakeholders Experience working cross-functionally in a fast-paced environment Preferred Qualifications Experience working with clickstream or event-level data Familiarity with Google Tag Manager or tagging concepts Experience in retail or eCommerce environments Experience working with marketing channel analytics Why Join Us This role offers the opportunity to directly influence digital strategy and performance across well-known eCommerce brands. You’ll work with collaborative cross-functional teams, contribute to high-impact initiatives, and help shape data-driven decision-making across the business. The expected salary range for this position is $115,000 to $135,000 annually. Actual compensation will be determined based on experience, skills, internal equity, and other factors permitted by law. To support our commitment to being an employer of choice, we offer comprehensive and competitive health, wellness, and additional benefits to eligible full-time team members. Benefit eligibility may vary based on location, average hours worked, and length of service. Benefits may include: Medical, dental, vision, life, and disability insurance for the associate and eligible dependents Flexible Spending Account (FSA) Health Savings Account (HSA) 401(k) retirement savings program Mental health resources and Employee Assistance Program (EAP) Paid vacation time (accrued based on hours worked and tenure) Paid company holidays Employee discount across our family of brands Potential eligibility for annual merit-based compensation increases, where applicable Exact benefit terms, conditions, and eligibility requirements are governed by official plan documents and applicable law. The Company reserves the right to modify, amend, or terminate benefit plans and programs at any time.