Junior Marketer Job at Layup in New York

You bet on sports every single day. You have opinions about line movement, parlays, player props, and bankroll management. You're already posting about it — maybe a Twitter account with picks, a TikTok breaking down bets, an Instagram page, a Reddit presence. You make content because you can't help it. We're Layup — a fintech that automatically saves money for sports bettors every time they place a bet. 22,000+ users, backed by the founder of Discover Card, integrated with every major sportsbook. We need someone to own our marketing, help build the CEO's personal brand, and bring a bettor's voice to our product. This is a startup. You'll wear a lot of hats — social media, video production, email campaigns, landing pages, product feedback. We're not expecting perfection on every front, but we are expecting you to jump in on all of it. What you'd do: Plan and run marketing campaigns end-to-end — strategy, creative, execution, measurement Own Layup's social channels — Twitter/X, TikTok, Instagram, Reddit, Discord Record, edit, and produce video content — for Layup's channels and the CEO's personal accounts Help the CEO build his social media presence — film him, coach him on what works, turn conversations and meetings into content Build and manage email campaigns (drip sequences, announcements, re-engagement) Create landing pages and assets for campaigns — you don't wait for a designer Run and optimize paid social when budget allows Track what's working, kill what's not, double down on what is Engage with sports betting communities as someone who's already part of them Bring the bettor's perspective to product decisions — you're not just marketing the product, you're telling us what bettors actually want because you are one What makes you the right person: You are obsessed with sports betting. Not casually interested — obsessed You're already creating your own content and it's good You can shoot and edit video — comfortable behind and in front of the camera You can do it all yourself — video production, graphic design, copywriting, email, landing pages Comfortable with tools like Canva, CapCut, Figma, Mailchimp, or whatever gets the job done Not afraid of light technical work — updating a webpage, editing copy in a CMS, resizing assets You have opinions about what sports betting products get right and wrong — and you're not shy about sharing them You understand what bettors care about because you are one You're hungry. You want to build something, not maintain something NYC-based Nice to have: Experience building a founder or executive's personal brand on social SEO knowledge Experience managing a Discord or Reddit community Basic analytics chops (GA, social dashboards) Benefits & Work Style: Health insurance Unlimited PTO — we expect you to take at least 15 days Flexible work — mix of in-office and remote. We're in NYC and we'll want you around, but we're not counting your desk hours You'll work directly with the founding team — this isn't a big company where your ideas disappear into a backlog #J-18808-Ljbffr