Marketing Coordinator

About Us, McCoy Rockford
We are a full-service commercial interior partner dedicated to transforming workspaces that elevate productivity, engagement, and connection. We specialize in office furniture, architectural systems, flooring, and workplace solutions for organizations of all sizes, including corporate, education, healthcare, government, and small business environments. Through integrated services such as planning, design support, project management, and installation, we deliver seamless solutions from concept to completion. At McCoy Rockford, we believe thoughtfully designed environments empower people to do their best work.

ROLE DESCRIPTION & RESPONSIBILITIES
GENERAL DESCRIPTION: The Marketing Coordinator supports execution of marketing initiatives, proposal development, and sales enablement activities that drive pipeline growth. This role ensures marketing efforts are delivered efficiently while maintaining strong alignment with sales and revenue objectives.

DUTIES AND RESPONSIBILITIES:

Sales Enablement

Maintain sales document repository

Execute marketing plans, campaigns, and content updates

Maintain marketing materials, collateral, and databases

Lead the end-to-end RFP and bid process from intake to submission

Review RFP requirements and develop a clear response strategy and timeline

Manage proposal calendars, deadlines, and deliverables

Coordinate bid
o-bid decisions with leadership

Proposal Development and Support

Support development of client presentations and pitch materials

Prepare teams for oral presentations or interviews

Align messaging across written proposals and live presentations

Track marketing performance, pipeline activity, and ROI

Maintain reporting for campaigns and lead generation

Develop compelling, client-focused proposals aligned with win strategy

Translate technical, operational, and pricing inputs into clear, persuasive narratives

Tailor responses to reflect client needs, industry trends, and competitive positioning

Ensure proposals highlight value, differentiation, and brand strengths

Establish and improve proposal processes, workflows, and tools as needed

Train and guide team members on proposal process

Content Management & Quality Control

Ensure brand consistency across all materials and communications

Maintain and update a proposal content library (templates, case studies, resumes, boilerplate)

Ensure all submissions are accurate, compliant, and high quality

Review proposals for consistency, tone, branding, and completeness

Manage version control and final packaging

Collaborate with finance and leadership on pricing strategy and structure

Ensure alignment between scope, pricing, and client expectations

Support development of competitive and profitable bids

Compliance & Risk Management

Improve workflows and tracking systems for marketing activities

Ensure proposals meet all RFP requirements and submission criteria

Identify and mitigate contractual or commercial risks

Coordinate with legal or leadership on terms and exceptions

Maintain compliance with internal policies and external regulations

Marketing Execution, Event & Coordination Support

Maintain external content, sites and updates

Develop newsletters, PR content, and marketing materials

Coordinate events, sponsorships, and conferences with Client Engagement Team, Sales and other cross functional teams as needed

Support compelling, client-focused narratives that clearly communicate value

Develop and maintain case studies, project profiles, and client success stories

Create reusable marketing collateral for proposals and business development

Build and manage a content library (boilerplate, resumes, visuals, testimonials)

Ensure messaging reflects market trends, client needs, and competitive positioning

Create and align win themes, key differentiators, and positioning strategy

Ensure proposals tell a cohesive story from start to finish

Performance Tracking

Support logistics and travel coordination for sales initiatives

Track win/loss data and proposal performance metrics

Lead post-submission debriefs to identify improvements

Continuously refine proposal processes, templates, and strategies

Stay informed on market trends, competitors, and client expectations

What Success in This Role Looks Like
Success in this role is demonstrated by consistent execution of marketing initiatives that support pipeline growth and sales efforts. The Marketing Coordinator delivers accurate reporting, strong collaboration, and timely support across marketing and sales functions.

KEY SELECTION & SUCCESS FACTORS
WORK EXPERIENCE:

5+ years of experience in marketing, communications, or related field

Experience supporting proposals, sales enablement, or campaign execution preferred

Experience in a fast-paced, deadline-driven environment preferred

EDUCATION REQUIREMENTS:

Bachelor’s degree in Marketing, Communications, or related field preferred

Equivalent work experience may be considered

PREFERRED QUALIFICATIONS:

Strong written and verbal communication skills with attention to detail

Experience with digital marketing tools, social media platforms, and content management

Ability to manage multiple priorities and meet deadlines in a dynamic environment

Proficiency in Microsoft Office (Word, Excel, PowerPoint)

Experience with Adobe Creative Suite (Illustrator, Photoshop, InDesign) preferred

Basic understanding of web content management and marketing analytics

Strong organizational and project coordination skills

Ability to work independently while collaborating cross-functionally

High attention to detail and commitment to quality deliverables

WORK ENVIRONMENT:

Employee occasionally lifts 2-3 reams of paper and customer files, especially during archiving. Weight up to 12 pounds; Height floor to 36 inches; Frequency up to 2 times per week

Employee occasionally carries paper from the copy room to fill printer. Weight up to 12 pounds; Distance up to 300 feet; Frequency up to 2 times per week

Employee occasionally pushes or pulls an office chair. Force up to 7 pounds; Distance up to 50 feet; up to 1 time per week

Employee occasionally climbs main stairs or stairs to warehouse at main location to meet with customers in lobby display area, to access parts in warehouse, and interact with other operational departments. Height 1 flight; Frequency up to 3-5 times per day

Employee occasionally walks on level surfaces to: interact with all operational departments, retrieve needed materials, to access lobby display, and attend meetings. Duration 45 minutes per day; Distance up to 1,500 feet per day

Employee occasionally stands on level surfaces during interaction with customers and other personal. Duration 30 minutes per day

Employee continuously sits using the computer, talking on the phone, processing project paper work, and attending. Duration up to 7 hours per day

Employee constantly reaches out during work at desk. Height forward reach waist to chest; Frequency up to 30 times per hour

Employee must rarely bend, squat, stoop, or kneel during filing tasks.

Employee is occasionally exposed to ambient temperatures in the warehouse.

Work overtime as needed.

Equal employment opportunity, including veterans and individuals with disabilities.

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