Brand Marketing Specialist

We are seeking a Brand Marketing Specialist to support integrated marketing campaigns across brand, digital, influencer, and retail channels . The role focuses on global brand execution , consumer engagement , and delivering premium marketing activations with a strong emphasis on the female consumer . Key Responsibilities Execute integrated marketing plans across brand, digital, retail, and influencer marketing . Support campaign activations , including seasonal and 365 consumer experiences . Collaborate with cross-functional teams including brand creative, digital, retail, and communications . Assist in influencer and celebrity marketing initiatives . Analyze consumer insights, market trends, and performance data . Ensure brand consistency and execution excellence across all channels. Required Skills 2–3+ years of experience in brand marketing, digital marketing, or influencer marketing . Strong understanding of marketing campaign execution and brand strategy . Experience working in cross-functional and collaborative environments . Excellent communication and presentation skills . Strong analytical skills with ability to derive consumer insights . Ability to manage multiple projects in a fast-paced environment . Preferred Skills Experience in fashion, lifestyle, or consumer brand marketing . Strong knowledge of cultural trends and consumer behavior . Experience with retail marketing and on-ground activations . Familiarity with influencer and celebrity partnerships . Digital-first mindset with exposure to multi-channel campaigns . Nice-to-Have Experience supporting global marketing campaigns . Exposure to brand planning and operations . Experience working with external agencies or marketplace partners . Passion for sports, fashion, and culture-driven marketing . #J-18808-Ljbffr