Acquisition Marketing Manager

The TikTok Acquisition Marketing Manager is a performance-driven leader responsible for scaling customer acquisition through TikTok’s paid and organic ecosystem. This role owns the strategy, execution, and optimization of TikTok-first campaigns—leveraging content, creators, and platform-native trends to drive qualified traffic, conversions, and revenue. This role sits at the intersection of performance marketing, content strategy, and creator partnerships, ensuring the brand shows up natively on TikTok while delivering measurable business impact. Develop and execute full-funnel TikTok ad campaigns (Spark Ads, In-Feed Ads, Collection Ads, TikTok Shop integrations) Build scalable paid strategies that leverage organic-performing content and creator assets Optimize for conversion-driven objectives including traffic, add-to-cart, and purchase Lead a content-forward acquisition approach by identifying trends, sounds, formats, and storytelling styles that drive engagement and conversion Partner with creative teams to produce high-performing, platform-native content (UGC, lo-fi, storytelling, tutorials, GRWM, reviews) Ensure content aligns with TikTok culture while maintaining brand voice Creator & Influencer Integration Partner with influencers and creators to produce performance-driven content that can be used across paid and organic channels Manage Spark Ad strategy by amplifying top-performing creator content Build a repeatable pipeline of creators to fuel consistent content testing and scaling Go-to-Market (GTM) Support Lead TikTok acquisition strategy for product launches, campaigns, and key retail moments Develop launch playbooks that integrate creators, paid media, and organic momentum Align TikTok campaigns with broader brand and ecommerce initiatives II. Optimization & Performance Management Optimize the full TikTok conversion funnel from scroll-stopping creative to landing page and TikTok Shop experience Improve key metrics including CTR, CVR, CPA, and ROAS through continuous iteration Run rapid testing cycles across hooks, formats, creators, messaging, and CTAs Identify winning creative patterns and scale high-performing assets quickly Establish a structured testing roadmap to continuously improve performance Budget & Spend Management Manage and allocate TikTok media budgets efficiently across campaigns and audiences Forecast performance and scale spend based on data and trends Balance creative testing with performance scaling to maximize ROAS Trend & Competitive Analysis Monitor TikTok trends, viral content patterns, and competitor activity in real time Translate platform insights into actionable campaign strategies Stay ahead of algorithm shifts and emerging TikTok features (e.g., TikTok Shop, live selling) III. Analytics & Reporting Performance Tracking Utilize TikTok Ads Manager, platform analytics, and attribution tools to monitor campaign performance Track performance across paid and organic content to inform strategy Data-Driven Insights Translate performance data into actionable insights that improve creative, targeting, and conversion Identify top-performing creators, content styles, and audience segments KPI Ownership Own and report on TikTok-specific acquisition metrics, including: Customer Acquisition Cost (CAC) Return on Ad Spend (ROAS) Conversion Rate (CVR) Click-Through Rate (CTR) Cost Per Click (CPC) Cost Per Acquisition (CPA) Engagement Rate & Video Completion Rate IV. Cross-Functional Collaboration Partner closely with Creative, Ecommerce, and Brand Marketing teams to align TikTok strategy with product priorities, merchandising, and campaign calendars Collaborate with influencer/creator teams to ensure consistent content output and performance alignment Work with external creators, agencies, and TikTok partners to scale content production and campaign execution Ensure TikTok efforts integrate seamlessly with broader marketing channels (email, site, retail, etc.) Other Duties Perform additional tasks and special projects as assigned by the COO Key Performance Indicators (KPIs) Customer Acquisition Cost (CAC) Return on Ad Spend (ROAS) Click-Through Rate (CTR) Cost Per Acquisition (CPA) Engagement Rate & Content Performance Volume of High-Performing Creatives Produced Creator Performance & Content Scalability #J-18808-Ljbffr