Digital Content Manager

Logistics

Job Title: Sr. Manager, Digital Media - Brand Social Strategy, Holiday

Location: 2-3x a week onsite in Hoboken, NJ

Pay Range: $75-$105/hr

Duration: 6-month contract with extensions

Responsibilities • Drive the brand social strategy for our clients holiday campaign o Synthesize briefs, holiday business objectives, and creative direction into a 360 social approach that intentionally integrates owned, paid, earned, and creator content o Lead the development of our brand social strategic approach — and build the tactical plans to bring our strategies to life o Surface social insights and trends early and often, informing retail marketing, media, and creative strategies at every phase of planning o Brief creative and/or creator partners on their-ownable, platform-specific content — while maintaining a unified campaign message o Identify opportunities for social innovation — from new platforms to inventive ways of leveraging existing channels/audiences • Project-manage the social campaign, end to end o Navigate a complex matrix of partners, programs, and priorities, from planning to creative reviews to post-campaign reporting — keeping both the working team and leaders inspired and aligned throughout the process o Build a campaign management system that scales, including but not limited to a master content calendar, key leadership updates, and a final readiness document to cascade to the full team o Oversee the deployment of a high volume of content with precision — up to 100+ posts across all their-owned platforms o Stay in lockstep with teams including Retail Marketing, Media, Creative, PR/Comms, Creator — influencing the overall campaign and finding synergy across: § Earned media § Paid social / media flighting § Creator briefing § TV integrations § OOH / IRL activations § Social commerce o Continually measure performance and proactively find opportunities to optimize content and social strategies while campaign is in flight o Partner with the social analytics team on post-campaign learnings, insights, and takeaways