Marketing Data Analyst

Location: Washington, DC or New York, NY (Hybrid)

Hybrid: 4 days/week

Type: Contract to hire

About the Team: High-growth financial services firm building out a modern, data-driven marketing function from the ground up.

What You’ll Do:

• Build and own the marketing analytics function from scratch

• Turn complex data into clear, actionable insights for senior stakeholders

• Design and deliver dashboards and performance reports across channels

• Optimize digital campaigns (paid, social, email, web) using data insights

• Partner cross-functionally with marketing, investment teams, and vendors

• Develop measurement frameworks and attribution models

• Lead testing and experimentation to improve marketing ROI

Core Tech & Skills:

• Power BI (primary dashboarding tool)

• Tableau or similar visualization platforms

• Power Query / advanced Excel for data transformation

• Salesforce and CRM analytics tools

• Digital analytics (Google Analytics, Adobe Analytics)

• Marketing automation platforms (e.g., Marketo)

• Survey tools (e.g., Qualtrics)

• Data storytelling and executive-level presentation skills

Required:

• Background in private equity or financial services

• Experience with attribution modeling

• Familiarity with AI/automation in analytics workflows

• Exposure to brand tracking and customer insights