Marketing Manager – Customer Growth

Overview At FNBO, our employees are the heart of our story—and we’re committed to their success! This career opportunity details how it fits into our organization’s success. Summary Of The Job: Join FNBO's Individual Segment Marketing team as the driving force behind customer growth. In this high-impact role, you’ll drive customer acquisition and relationship deepening for FNBO’s consumer and small business segments – leading strategic marketing initiatives that attract new customers, grow deposits, and expand product adoption across the customer lifecycle. This is your chance to blend creativity with analytics, strategy with execution, and innovation with results. Be a strategic partner for the business lines to drive desired outcomes. Why FNBO? Join a team committed to helping customers succeed on their financial journey. Bring your strategic thinking and execution excellence to a growing franchise that values innovation, collaboration, and is passionate about the communities and customers we serve. About This Role What You’ll Do Customer Acquisition & Growth Leadership Develop and execute comprehensive strategies to acquire new consumer and small business customers Drive deposit growth across Checking, Savings, MMDA, and CD products Create targeted campaigns that deepen existing customer relationships through cross-sell and upsell Lifecycle Marketing & Cross-Sell Partner with marketing team to design and implement customer journey strategies focused on cross-sell opportunities Build nurture programs that guide customers toward relevant financial solutions based on needs and behaviors Optimize onboarding experiences to establish foundation for product expansion Campaign Management & Execution Lead marketing initiatives from strategy through performance analysis Collaborate with Creative, Media, Digital, Branch Network, Analytics, Legal, and Compliance teams Test and learn new approaches to customer acquisition and relationship expansion Market Intelligence & Segmentation Analyze market trends, competitive landscape, and customer behavior Develop targeted messaging and offers for distinct customer segments Identify growth opportunities in underserved markets and customer needs Performance Optimization Track and analyze key metrics: new customer acquisition, deposit growth, product penetration Optimize campaigns using data-driven insights and A/B testing Manage budgets efficiently to maximize acquisition efficiency and ROI Channel Integration Develop omnichannel strategies spanning digital, direct mail, branch, and partnerships Ensure consistent messaging and seamless customer experience across touchpoints Partner and leverage marketing automation team and tools to scale personalized cross-sell campaigns Stakeholder Collaboration Partner with Retail Banking, Small Business, Product, Compliance and Marketing teams Influence through insight, persuasion, and performance data Build cross-functional relationships that drive shared growth objectives What You Bring Essential Qualities Passion for understanding customer needs and financial behaviors Growth mindset focused on acquisition efficiency and customer value Data-driven decision maker who balances analytics with creativity Strong collaborator who builds effective partnerships across teams Strategic thinker who excels at translating insights into action Exceptional project management and prioritization skills Key Responsibilities Acquisition Strategy & Execution: Build and execute multi-channel acquisition programs targeting high-value consumer and small business customers. Optimize cost per acquisition and conversion rates. Deposit Growth Initiatives: Develop campaigns to grow deposits across product portfolio. Create compelling offers and messaging that drive account openings and balance growth. Relationship Deepening Programs: Design cross-sell and upsell strategies that provide customer value. Build targeted campaigns based on customer behavior and life stage. Customer Analytics & Segmentation: Leverage data to identify high-potential segments and personalize marketing approaches. Monitor customer behavior to inform strategy and tactics. Cross-Functional Collaboration: Partner with Business Unit Leaders, Product, Sales Teams, Branch Network, and others to understand business needs and translate insights into effective marketing strategies. Performance & Budget Management: Track campaign performance, analyze results, and optimize for growth. Manage marketing budgets with fiscal discipline while maximizing impact. Compliance & Professionalism: Adhere to bank policies, BSA/AML requirements, and compliance training. Maintain professional conduct and regular attendance. Required Qualifications The Ideal Candidate for This Role: BA/BS degree 5+ years in financial services marketing (customer acquisition, deposit growth, or relationship marketing) Strong analytical capabilities with experience translating data into strategy Proven experience driving measurable customer and deposit growth Understanding of consumer and small business banking products Demonstrated success managing multiple campaigns simultaneously Excellent communication, presentation, and stakeholder management skills Experience with enterprise marketing processes and budget management Preferred Qualifications MBA Banking industry marketing experience Lead generation and conversion optimization expertise Marketing automation expertise (Salesforce Marketing Cloud, MX, etc.) Digital marketing and performance marketing knowledge Small business marketing experience Candidates must possess unrestricted work authorization and not require future sponsorship. Compensation Compensation range (base pay): $81,662.00-$134,741.00 This role may have a specific starting pay within this range. Final compensation offer to candidate may vary from posted hiring range based upon work experience, education, and/or skill level. Work Environment It is anticipated that the incumbent in this role will work in a hybrid capacity, balancing in-person collaboration three (3) days a week with remote flexibility two (2) days a week. As part of our team, you'll experience the energy and relationship-building of face-to-face collaboration while still enjoying the flexibility of remote workdays. We provide the tools and technology to ensure seamless transitions between work environments, supporting your productivity wherever you are. Please note that work location is subject to change based on business needs. Benefits Overview We offer a variety of benefits designed to keep you and your family physically and financially healthy. Not only do we offer a competitive salary and work-life balance, we offer benefits to match your needs: Medical, Dental, Vision Insurance 401k, With Matching Contributions Time Off Programs Health Savings Account (HSA)/Dependent Care Employee Banking Growth Opportunities Tuition Assistance Short-Term/Long-Term Disability Insurance Learn more about FNBO benefits here: https://www.fnbo.com/careers/benefits/. For additional information regarding compensation and benefits, e-mail FNBO at TAGAdmin@fnni.com. To ensure you receive a response, include the number of this job (listed below) in the subject line of your message. Job number: R-20260485 Equal Opportunity & Belonging FNBO believes that the quality of our employee experience is at the heart of our customer experience. One key pillar of our intended employee experience is Belonging. Belonging means we are committed to fostering a workplace culture where employees of all backgrounds feel valued, recognized, and empowered to be their authentic selves—no matter their role or where they are in their journey. Learn more here. FNBO is an equal opportunity employer for all employees and applicants and makes employment decisions without regard to status or identity. Click here to download 'EEO is The Law' Self-Print Poster Click here to download 'EEO is The Law' Supplement for Federal Contractors Click here to download 'EEO is The Law' GINA Supplement FNBO is an Equal Opportunity/Affirmative Action/Veterans/Disability Employer - Member FDIC FNBO follows federal law regarding the use of marijuana (this applies to all non-California applicants). Application Deadline: All our jobs will be posted for a minimum of 5 calendar days. Job postings may come down prior to 5 calendar days based on volume of applicants. #J-18808-Ljbffr