Social Media Content & Community Coordinator

About Purity Products®

Founded over 33 years ago, Purity Products® is a science-driven nutritional supplement company dedicated to enhancing the health and wellness of our customers. With a commitment to clinical validation, quality ingredients, and exceptional customer experience, we deliver premium health solutions to a rapidly growing base of health-conscious consumers. Learn more at www.purityproducts.com.

We’re hiring a Social Media Content & Community Coordinator to own and execute the day-to-day content across our brand’s social channels. This role sits at the intersection of content creation, storytelling, and platform strategy. You’ll work closely with our Creative Director to bring ideas to life, move quickly, and continuously evolve our presence across Instagram and TikTok.

Beyond execution, you’ll help shape our content direction—curating trends, sourcing and shaping creator/UGC content, and building a content calendar that blends strategic thinking with fast, high-quality output. This is a hands-on role for someone who is both creative and operational—someone who can think, make, and execute.

What You’ll Own

· Own the execution of daily content across Instagram, Facebook, and TikTok

· Edit and produce short-form video content with quick turnaround

· Translate ideas, trends, and raw footage into integrated content

· Write captions aligned with brand voice and tone

· Manage comments and DMs to foster an engaged community

· Stay ahead of trends, formats, and cultural moments—and bring ideas proactively

· Maintain and adapt the content calendar based on performance and priorities

· Track content performance and apply learnings to continuously improve engagement, reach, and community growth

Who You Are

· A digital whiz with a strong understanding of TikTok and Instagram

· A self-starter who takes initiative and operates with ownership

· Comfortable working in a fast-paced, high-output environment

· Highly detail-oriented with strong aesthetic judgment

· Able to quickly understand and embody a brand voice

· Both creative and executional—you can generate ideas and bring them to life

You’re Great At

· Editing short-form video (CapCut, Canva, Premiere, or similar)

· Writing captions that don’t feel corporate or forced

· Turning one idea into multiple pieces of content

· Creating content that feels seamless to the platform (not overly produced)

· Balancing speed with quality

· Engaging with audiences in a way that feels human and on-brand

Qualifications

· 3-6 years of experience in social media, content creation, or a related role

· Strong video editing skills (CapCut, Premiere, or similar tools)

· Experience managing or contributing to brand or personal social accounts

· Strong writing skills, particularly for short-form captions

· Understanding of social media analytics and performance metrics

What Success Looks Like

· Consistent, high-quality content published across platforms

· Strong engagement and audience growth

· Ability to operate independently while maintaining alignment with brand direction

· Proactive contribution of new ideas and formats

Nice to Have

· Experience in wellness/ supplements, beauty, or lifestyle brands

· Experience creating content for TikTok-first brands

· Comfortable being on camera when needed and directing/shooting content in our production studio in the office

Bonus Points

• Experience launching new brands or digital storefronts
• Exposure to supplement compliance and health claims in DTC environments
• Experience integrating and optimizing subscription models

What We Offer

• Competitive compensation and benefits
• A collaborative, mission-driven team environment
• Opportunities for growth and learning
• A chance to help shape a new brand from the ground up

Schedule

• On-site 4 days (Monday-Thursday), Remote 1 day (Friday)