Marketing Manager (Richmond)
Geoff McDonald & Associates, Richmond, VA, United States
Geoff McDonald & Associates is a well-established and respected personal injury law firm with offices in Richmond and Virginia Beach, that is dedicated to protecting the rights of injury victims and their families. We are seeking a talented and passionate Marketing Manager to join our team of professionals, resident in our Richmond home office. We are looking for a dynamic and enthusiastic individual who is not just experienced but will also be a true cheerleader for our Firm. The ideal candidate should have at least five years of experience working as a Marketing professional, with a minimum of one year in a law firm setting. A strong background and keen interest in social media is essential for this role. If you are a strategic thinker with a deep connection to community values and a proven track record of driving brand growth, we want to hear from you!
What You’ll Do: Develop and execute comprehensive marketing strategies that enhance the firm’s presence across both online and offline platforms. Elevate brand visibility through innovative campaigns, digital marketing efforts, and public relations outreach. Leverage data-driven insights to refine strategies, optimize performance, and measure ROI effectively. Oversee social media platforms and campaigns, content creation, website management, and additional marketing initiatives. Coordinate and manage client events, webinars, and networking opportunities to build relationships and promote the firm’s expertise. Remain ahead of industry trends, ensuring our digital marketing efforts stay fresh, relevant, and innovative. Work closely with Firm Leadership and our legal team to promote our services effectively. Collaborate with external digital marketing and advertising partners to align strategy, manage campaigns, and drive measurable results across all media channels.
What We’re Looking For: A minimum of five (5) years of overall marketing experience, with at least two years of that experience within a legal/law firm setting. Strong expertise in digital marketing tools, SEO, and content creation. Outstanding communication, project management, and organizational skills. A creative thinker who balances innovation with professionalism in all digital marketing strategies. Proven experience in managing client relationships and collaborating with external vendors or agencies. A results-oriented mindset with a deep passion for driving growth and achieving measurable success.
Why Join Us? Competitive salary with performance-based incentives. Excellent benefits package including: employer-paid healthcare, life insurance, long term disability coverage, generous PTO time, 401(k) with match, paid parental leave, and a great work-life balance. A collaborative, supportive, and inclusive work environment that fosters personal and professional growth. A unique chance to make a significant, long-lasting impact on the GMA brand and the communities we serve.
If you are ready to take the next step in your marketing career and play a key role in shaping the future of Geoff McDonald & Associates, we encourage you to apply today.
What You’ll Do: Develop and execute comprehensive marketing strategies that enhance the firm’s presence across both online and offline platforms. Elevate brand visibility through innovative campaigns, digital marketing efforts, and public relations outreach. Leverage data-driven insights to refine strategies, optimize performance, and measure ROI effectively. Oversee social media platforms and campaigns, content creation, website management, and additional marketing initiatives. Coordinate and manage client events, webinars, and networking opportunities to build relationships and promote the firm’s expertise. Remain ahead of industry trends, ensuring our digital marketing efforts stay fresh, relevant, and innovative. Work closely with Firm Leadership and our legal team to promote our services effectively. Collaborate with external digital marketing and advertising partners to align strategy, manage campaigns, and drive measurable results across all media channels.
What We’re Looking For: A minimum of five (5) years of overall marketing experience, with at least two years of that experience within a legal/law firm setting. Strong expertise in digital marketing tools, SEO, and content creation. Outstanding communication, project management, and organizational skills. A creative thinker who balances innovation with professionalism in all digital marketing strategies. Proven experience in managing client relationships and collaborating with external vendors or agencies. A results-oriented mindset with a deep passion for driving growth and achieving measurable success.
Why Join Us? Competitive salary with performance-based incentives. Excellent benefits package including: employer-paid healthcare, life insurance, long term disability coverage, generous PTO time, 401(k) with match, paid parental leave, and a great work-life balance. A collaborative, supportive, and inclusive work environment that fosters personal and professional growth. A unique chance to make a significant, long-lasting impact on the GMA brand and the communities we serve.
If you are ready to take the next step in your marketing career and play a key role in shaping the future of Geoff McDonald & Associates, we encourage you to apply today.