NBA/WNBA Sales Strategy Lead, Live Sports Sales (Advertising)
Amazon, New York, NY, United States
NBA/WNBA Sales Strategy Lead, Live Sports Sales
Job ID: 10383920 | Amazon Advertising LLC
Key Responsibilities
Maintain firm grasp of the sports landscape inclusive of marketplace dynamics, fan consumption, media/sponsorship investment trends, league/team/athlete dynamics, content rights, and competitive trends to identify and assess opportunities
Develop the vision and end‑to‑end strategy for your sports’ positioning, pricing, packaging, and execution across all revenue generating channels
Partner with Business Intelligence and Pricing & Planning teams to develop quantitative analysis of supply/demand trends, including opportunity sizing of both traditional video channels and emerging
ew sources (e.g., social, audio, content, etc.)
Develop and execute annual go‑to‑market (“GTM”) strategies maximizing Amazon’s rights by leveraging all demand channels and marketplaces (Upfront, Scatter, Programmatic)
Partner with cross‑functional leads across the Amazon Ads organization on sales enablement and demand generation to achieve revenue and adoption targets, including tactical week‑to‑week guidance and hands‑on support
Monitor sales pacing (to budget revenue and/or other goals) and Voice of Customer (VOC) to recommend adjustments to GTM strategies or tactical execution as appropriate
Partner with Ads Marketing and Measurement teams to develop customer‑facing positioning and sales materials to increase demand
Collaborate with the League(s), internal teams, and third‑party partners on developing partnership opportunities and innovation
Drive growth of Amazon’s broader video advertising offerings, supporting Amazon Ads org goals on revenue, product adoption, advertiser maturity advancement, etc.
Assist in global, national, and regional sales enablement as needed
Basic Qualifications
7+ years of developing, negotiating and executing business agreements experience
7+ years of professional or military experience
7+ years of solving problems with technology in the Media & Entertainment Industry experience
7+ years of solving problems with technology in the Telecommunications industry experience
7+ years of Go‑To‑Market, Business Development, Sales, or Consulting experience
7+ years of working with Data & AI related technologies, including, but not limited to, AI/ML, GenAI, Analytics, Database, and/or Storage experience
Bachelor’s degree
Experience developing strategies that influence leadership decisions at the organizational level
7+ years experience in the sports media, marketing, or sponsorship industries in a strategic and/or sales role
Preferred Qualifications
Experience as a founder or executive focused on related segments, or as a practice leader or business unit owner
Experience working with or at the NBA and/or WNBA
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is $193,700.00 – $262,000.00 annually. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, basic life & AD&D insurance and option for supplemental life plans, EAP, mental health support, medical advice line, flexible spending accounts, adoption and surrogacy reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
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Key Responsibilities
Maintain firm grasp of the sports landscape inclusive of marketplace dynamics, fan consumption, media/sponsorship investment trends, league/team/athlete dynamics, content rights, and competitive trends to identify and assess opportunities
Develop the vision and end‑to‑end strategy for your sports’ positioning, pricing, packaging, and execution across all revenue generating channels
Partner with Business Intelligence and Pricing & Planning teams to develop quantitative analysis of supply/demand trends, including opportunity sizing of both traditional video channels and emerging
ew sources (e.g., social, audio, content, etc.)
Develop and execute annual go‑to‑market (“GTM”) strategies maximizing Amazon’s rights by leveraging all demand channels and marketplaces (Upfront, Scatter, Programmatic)
Partner with cross‑functional leads across the Amazon Ads organization on sales enablement and demand generation to achieve revenue and adoption targets, including tactical week‑to‑week guidance and hands‑on support
Monitor sales pacing (to budget revenue and/or other goals) and Voice of Customer (VOC) to recommend adjustments to GTM strategies or tactical execution as appropriate
Partner with Ads Marketing and Measurement teams to develop customer‑facing positioning and sales materials to increase demand
Collaborate with the League(s), internal teams, and third‑party partners on developing partnership opportunities and innovation
Drive growth of Amazon’s broader video advertising offerings, supporting Amazon Ads org goals on revenue, product adoption, advertiser maturity advancement, etc.
Assist in global, national, and regional sales enablement as needed
Basic Qualifications
7+ years of developing, negotiating and executing business agreements experience
7+ years of professional or military experience
7+ years of solving problems with technology in the Media & Entertainment Industry experience
7+ years of solving problems with technology in the Telecommunications industry experience
7+ years of Go‑To‑Market, Business Development, Sales, or Consulting experience
7+ years of working with Data & AI related technologies, including, but not limited to, AI/ML, GenAI, Analytics, Database, and/or Storage experience
Bachelor’s degree
Experience developing strategies that influence leadership decisions at the organizational level
7+ years experience in the sports media, marketing, or sponsorship industries in a strategic and/or sales role
Preferred Qualifications
Experience as a founder or executive focused on related segments, or as a practice leader or business unit owner
Experience working with or at the NBA and/or WNBA
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is $193,700.00 – $262,000.00 annually. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, basic life & AD&D insurance and option for supplemental life plans, EAP, mental health support, medical advice line, flexible spending accounts, adoption and surrogacy reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
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