TNF/NASCAR Sales Strategy Lead, Live Sports Sales (Advertising)
Amazon, New York, NY, United States
TNF/NASCAR Sales Strategy Lead, Live Sports Sales
Job ID: 10383922 | Amazon Advertising LLC
Lead the go-to-market ad sales strategy for TNF, NASCAR, and other premium Live Sports at Amazon. This role reports to the Head of Sports Sales Strategy and develops sales monetization strategies and annual go-to-market execution for U.S.-based advertising solutions within our premium sports properties. Collaborate with external and internal stakeholders to deliver revenue growth across Amazon leveraging Amazon’s sports rights and partnerships.
Key Responsibilities
Maintain firm grasp of the sports landscape inclusive of marketplace dynamics, fan consumption, media/sponsorship investment trends, league/team/athlete dynamics, content rights, and competitive trends to identify and assess opportunities.
Develop the vision and end-to-end strategy for your sports’ positioning, pricing, packaging, and execution across all revenue generating channels.
Partner with Business Intelligence and Pricing & Planning teams to develop quantitative analysis of supply/demand trends, including opportunity sizing of both traditional video channels and emerging
ew sources (e.g., social, audio, content, etc.).
Develop and execute annual go-to-market ("GTM") strategies maximizing Amazon’s rights by leveraging all demand channels and marketplaces (Upfront, Scatter, Programmatic).
Partner with cross-functional leads across the Amazon Ads organization on sales enablement and demand generation to achieve revenue and adoption targets, including tactical week-to-week guidance and hands‑on support.
Monitor sales pacing (to budget revenue and/or other goals) and Voice of Customer (VOC) to recommend adjustments to GTM strategies or tactical execution as appropriate.
Partner with Ads Marketing and Measurement teams to develop customer-facing positioning and sales materials to increase demand.
Collaborate with the League(s), internal teams, and third‑party partners on developing partnership opportunities and innovation.
Drive growth of Amazon’s broader video advertising offerings, supporting Amazon Ads org goals on revenue, product adoption, advertiser maturity advancement, etc.
Assist in global, national, and regional sales enablement as needed.
Basic Qualifications
7+ years of developing, negotiating and executing business agreements experience
7+ years of professional or military experience
7+ years of solving problems with technology in the Media & Entertainment Industry experience
7+ years of Go‑To‑Market, Business Development, Sales, or Consulting experience
Bachelor’s degree
Experience developing strategies that influence leadership decisions at the organizational level
Preferred Qualifications
Experience working in or with the NFL and/or NASCAR
The base salary range for this position is listed below. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
USA, NY, New York - 193,700.00 - 262,000.00 USD annually
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Lead the go-to-market ad sales strategy for TNF, NASCAR, and other premium Live Sports at Amazon. This role reports to the Head of Sports Sales Strategy and develops sales monetization strategies and annual go-to-market execution for U.S.-based advertising solutions within our premium sports properties. Collaborate with external and internal stakeholders to deliver revenue growth across Amazon leveraging Amazon’s sports rights and partnerships.
Key Responsibilities
Maintain firm grasp of the sports landscape inclusive of marketplace dynamics, fan consumption, media/sponsorship investment trends, league/team/athlete dynamics, content rights, and competitive trends to identify and assess opportunities.
Develop the vision and end-to-end strategy for your sports’ positioning, pricing, packaging, and execution across all revenue generating channels.
Partner with Business Intelligence and Pricing & Planning teams to develop quantitative analysis of supply/demand trends, including opportunity sizing of both traditional video channels and emerging
ew sources (e.g., social, audio, content, etc.).
Develop and execute annual go-to-market ("GTM") strategies maximizing Amazon’s rights by leveraging all demand channels and marketplaces (Upfront, Scatter, Programmatic).
Partner with cross-functional leads across the Amazon Ads organization on sales enablement and demand generation to achieve revenue and adoption targets, including tactical week-to-week guidance and hands‑on support.
Monitor sales pacing (to budget revenue and/or other goals) and Voice of Customer (VOC) to recommend adjustments to GTM strategies or tactical execution as appropriate.
Partner with Ads Marketing and Measurement teams to develop customer-facing positioning and sales materials to increase demand.
Collaborate with the League(s), internal teams, and third‑party partners on developing partnership opportunities and innovation.
Drive growth of Amazon’s broader video advertising offerings, supporting Amazon Ads org goals on revenue, product adoption, advertiser maturity advancement, etc.
Assist in global, national, and regional sales enablement as needed.
Basic Qualifications
7+ years of developing, negotiating and executing business agreements experience
7+ years of professional or military experience
7+ years of solving problems with technology in the Media & Entertainment Industry experience
7+ years of Go‑To‑Market, Business Development, Sales, or Consulting experience
Bachelor’s degree
Experience developing strategies that influence leadership decisions at the organizational level
Preferred Qualifications
Experience working in or with the NFL and/or NASCAR
The base salary range for this position is listed below. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
USA, NY, New York - 193,700.00 - 262,000.00 USD annually
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