Programmatic Sports Strategy Lead, Live Sports Sales (Advertising)
Amazon, New York, NY, United States
Programmatic Sports Strategy Lead, Live Sports Sales
Job ID: 10383919 | Amazon Advertising LLC
Lead the U.S. go‑to‑market sales strategy for all programmatic advertising within the Live Sports Sales team. Partner cross‑functionally to develop our annual and long‑term strategy for integrating programmatic capabilities and products within our live sports portfolio. Serve as an expert in the automated digital landscape to identify optimal deal structures, pricing, properties, customers, and marketplace positioning as we scale automation in live sports video advertising.
Key Job Responsibilities
Maintain a firm grasp of the video advertising landscape, including marketplace dynamics, investment trends, competitive landscape, customer adoption, and evolution of ad tech and automated media buying.
Partner with Business Intelligence, Sales, and Pricing & Planning teams to quantify the business opportunity of integrating and scaling automated ad products and deal structures across our live sports portfolio.
Develop and maintain Amazon’s programmatic sports sales strategy, inclusive of revenue and yield analysis, product roadmap, prospecting, risk assessment, and annual go‑to‑market (GTM) strategies.
Partner with Product and Sales teams to develop and implement new‑to‑market products and deal structures designed to increase advertiser diversity and better monetize our first‑party and third‑party sports rights.
Engage brand and agency customers to collect voice of customer (VOC) and identify new business opportunities that increase revenue and customer adoption of new products/capabilities.
Partner with cross‑functional leads across the Amazon Ads organization on sales enablement and demand generation to achieve revenue and adoption targets, including tactical week‑to‑week guidance and hands‑on support.
Monitor sales pacing, product performance, and VOC to recommend adjustments to GTM strategies and/or tactical execution as needed.
Partner with sport‑specific GTM leads to identify and facilitate revenue growth opportunities in their annual GTM strategies.
Assist in global, national, and regional sales enablement as needed.
Basic Qualifications
Experience building customer relationships.
Knowledge of digital marketplace and understanding of the video competitive landscape.
Knowledge of key buyers of global video, display, and content advertising solutions.
Preferred Qualifications
Experience building, executing and scaling cross‑functional programs or advertising campaigns from concept to completion.
Experience using data and metrics to measure impact and determine improvements.
Experience with third‑parties (e.g., research companies) to demonstrate inventory strength.
Compensation and Benefits Base salary range: $148,700.00 – $201,200.00 USD annually. Package includes sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on experience, qualifications, and location. Amazon offers comprehensive benefits including health insurance, 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
EEO Statement Amazon is an equal‑opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Accommodation If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your recruiting partner.
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Lead the U.S. go‑to‑market sales strategy for all programmatic advertising within the Live Sports Sales team. Partner cross‑functionally to develop our annual and long‑term strategy for integrating programmatic capabilities and products within our live sports portfolio. Serve as an expert in the automated digital landscape to identify optimal deal structures, pricing, properties, customers, and marketplace positioning as we scale automation in live sports video advertising.
Key Job Responsibilities
Maintain a firm grasp of the video advertising landscape, including marketplace dynamics, investment trends, competitive landscape, customer adoption, and evolution of ad tech and automated media buying.
Partner with Business Intelligence, Sales, and Pricing & Planning teams to quantify the business opportunity of integrating and scaling automated ad products and deal structures across our live sports portfolio.
Develop and maintain Amazon’s programmatic sports sales strategy, inclusive of revenue and yield analysis, product roadmap, prospecting, risk assessment, and annual go‑to‑market (GTM) strategies.
Partner with Product and Sales teams to develop and implement new‑to‑market products and deal structures designed to increase advertiser diversity and better monetize our first‑party and third‑party sports rights.
Engage brand and agency customers to collect voice of customer (VOC) and identify new business opportunities that increase revenue and customer adoption of new products/capabilities.
Partner with cross‑functional leads across the Amazon Ads organization on sales enablement and demand generation to achieve revenue and adoption targets, including tactical week‑to‑week guidance and hands‑on support.
Monitor sales pacing, product performance, and VOC to recommend adjustments to GTM strategies and/or tactical execution as needed.
Partner with sport‑specific GTM leads to identify and facilitate revenue growth opportunities in their annual GTM strategies.
Assist in global, national, and regional sales enablement as needed.
Basic Qualifications
Experience building customer relationships.
Knowledge of digital marketplace and understanding of the video competitive landscape.
Knowledge of key buyers of global video, display, and content advertising solutions.
Preferred Qualifications
Experience building, executing and scaling cross‑functional programs or advertising campaigns from concept to completion.
Experience using data and metrics to measure impact and determine improvements.
Experience with third‑parties (e.g., research companies) to demonstrate inventory strength.
Compensation and Benefits Base salary range: $148,700.00 – $201,200.00 USD annually. Package includes sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on experience, qualifications, and location. Amazon offers comprehensive benefits including health insurance, 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
EEO Statement Amazon is an equal‑opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Accommodation If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your recruiting partner.
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