Senior Marketing Analytics Consultant
Phenom People, West Des Moines, IA, United States
Senior Marketing Analytics Consultant
Wells Fargo is seeking a Senior Marketing Analytics Consultant to develop insights and analytics that measure CSBB marketing and diverse segment initiatives. This individual will leverage data to drive go forward decisions and improve marketing return on investment (MROI). This position will sit in Charlotte, NC, or West Des Moines, IA. In this role, you will: Develop financial analyses and reporting capabilities that measure the impact of marketing and diverse segment initiatives. Develop, model, and analyze customer analytics to ensure Wells Fargo is providing the right product and services to all customer segments. Partner with the marketing science and marketing program teams to support development of test designs, proformas, business cases and relevant sales funnel analysis. Develop processes and tools in support of enhancing incremental marketing measurement metrics like present value (PV) and marketing return on investment (MROI). Track marketing campaign performance including conducting pre and post marketing campaign analysis. Conduct objective analysis of data, measure against established business goals. Establish benchmarks, measure performance, and provide recommendations that improve return on investment (ROI). Develop reporting and presentations, highlighting capabilities, performance, and learnings. Required Qualifications, US: 4+ years of Risk Analytics experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education Desired Qualifications: Enjoy working in a fast paced, high-output, time sensitive environment. Excellent analytical, problem-solving skills with high attention to detail and accuracy Experience in gathering, analyzing and interpreting large datasets A+ level of expertise in MS office packages - PowerPoint and Excel and Word Knowledge of SQL, SAS, and Tableau or demonstrated ability to develop Ability to identify inefficiencies and opportunities to improve the process We Value Diversity At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law. Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements. Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.
Wells Fargo is seeking a Senior Marketing Analytics Consultant to develop insights and analytics that measure CSBB marketing and diverse segment initiatives. This individual will leverage data to drive go forward decisions and improve marketing return on investment (MROI). This position will sit in Charlotte, NC, or West Des Moines, IA. In this role, you will: Develop financial analyses and reporting capabilities that measure the impact of marketing and diverse segment initiatives. Develop, model, and analyze customer analytics to ensure Wells Fargo is providing the right product and services to all customer segments. Partner with the marketing science and marketing program teams to support development of test designs, proformas, business cases and relevant sales funnel analysis. Develop processes and tools in support of enhancing incremental marketing measurement metrics like present value (PV) and marketing return on investment (MROI). Track marketing campaign performance including conducting pre and post marketing campaign analysis. Conduct objective analysis of data, measure against established business goals. Establish benchmarks, measure performance, and provide recommendations that improve return on investment (ROI). Develop reporting and presentations, highlighting capabilities, performance, and learnings. Required Qualifications, US: 4+ years of Risk Analytics experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education Desired Qualifications: Enjoy working in a fast paced, high-output, time sensitive environment. Excellent analytical, problem-solving skills with high attention to detail and accuracy Experience in gathering, analyzing and interpreting large datasets A+ level of expertise in MS office packages - PowerPoint and Excel and Word Knowledge of SQL, SAS, and Tableau or demonstrated ability to develop Ability to identify inefficiencies and opportunities to improve the process We Value Diversity At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law. Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements. Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.