Marketing Analytics Consultant
Virtual Vocations Inc, New York, NY, United States
A company is looking for a Marketing Analytics Consultant to support various clients with data-driven insights.
Key Responsibilities
Design and implement marketing analytics frameworks to measure performance across channels Set up and manage tracking systems (e.g., GA4, AppsFlyer, Segment, Mixpanel) Build and maintain dashboards and reporting to monitor KPIs and campaign performance
Required Qualifications
Strong foundation in marketing analytics and performance measurement Experience with analytics and attribution tools (e.g., GA4, AppsFlyer, Mixpanel, Amplitude, Segment) Experience building dashboards using tools such as Looker, Tableau, or similar Familiarity with attribution methodologies (multi-touch attribution, incrementality testing, MMM) Ability to synthesize large datasets into actionable insights
Design and implement marketing analytics frameworks to measure performance across channels Set up and manage tracking systems (e.g., GA4, AppsFlyer, Segment, Mixpanel) Build and maintain dashboards and reporting to monitor KPIs and campaign performance
Required Qualifications
Strong foundation in marketing analytics and performance measurement Experience with analytics and attribution tools (e.g., GA4, AppsFlyer, Mixpanel, Amplitude, Segment) Experience building dashboards using tools such as Looker, Tableau, or similar Familiarity with attribution methodologies (multi-touch attribution, incrementality testing, MMM) Ability to synthesize large datasets into actionable insights