Senior Marketing Analytics Lead
Virtual Vocations Inc, New York, NY, United States
A company is looking for a Senior Marketing Data & Analytics Lead.
Key Responsibilities
Own marketing measurement end-to-end, including event taxonomy, tagging, and analytics platforms Build and maintain the marketing analytics foundation by modeling datasets and establishing a Single Source of Truth for core marketing KPIs Create and manage reporting and dashboards for performance monitoring and insights
Required Qualifications
4+ years in marketing operations, marketing analytics, or a similar role Strong SQL skills with experience in a data warehouse environment (BigQuery preferred) Hands-on experience with GA4, Google Tag Manager, and dashboarding tools like Tableau or Power BI Experience integrating marketing data with revenue data from payment gateways Ability to analyze attribution models and channel-level ROI
Own marketing measurement end-to-end, including event taxonomy, tagging, and analytics platforms Build and maintain the marketing analytics foundation by modeling datasets and establishing a Single Source of Truth for core marketing KPIs Create and manage reporting and dashboards for performance monitoring and insights
Required Qualifications
4+ years in marketing operations, marketing analytics, or a similar role Strong SQL skills with experience in a data warehouse environment (BigQuery preferred) Hands-on experience with GA4, Google Tag Manager, and dashboarding tools like Tableau or Power BI Experience integrating marketing data with revenue data from payment gateways Ability to analyze attribution models and channel-level ROI