VP of Marketing
Different Technologies Pty Ltd., New York, NY, United States
About Mood
Mood (Mood.com) is a fast-growing e-commerce brand dedicated to providing high-quality legal cannabis and related hemp-derived wellness products. We are data-driven, fast-paced, and focused on scaling our presence in the US.
As we continue to grow, we are looking for a
VP of Marketing
to lead the next phase of the company’s marketing evolution — strengthening our brand, scaling customer acquisition, improving retention, and building the systems and team needed for long-term growth.
About the Role We’re looking for a
VP of Marketing
to own Mood’s overall marketing strategy across
brand, growth, acquisition, retention, and analytics .
This is a senior leadership role for someone who can operate as both a
strategist and builder . You will be responsible for developing the company’s go-to-market and customer growth strategy, leading a high-performing marketing function, and ensuring that performance marketing, brand development, lifecycle, and analytics work together as one coherent system.
Because Mood operates in a trust-sensitive and regulated environment, we are especially interested in candidates who have experience in
regulated industries, healthcare, telehealth, or other categories where compliance, nuance, and brand credibility matter .
Key Responsibilities
Own the overall marketing and growth strategy across acquisition, conversion, retention, and brand
Lead customer acquisition strategy across paid, owned, affiliate, partnership, and emerging channels
Refine Mood’s brand positioning, messaging, and go-to-market strategy as the business continues to scale
Improve the full customer funnel, from first touch through conversion, retention, and repeat purchase
Oversee performance marketing, lifecycle/CRM, creative strategy, and marketing analytics
Build strong reporting, attribution, forecasting, and testing infrastructure to support decision-making
Partner closely with leadership, operations, product, and other cross-functional stakeholders
Hire, lead, and develop internal team members and external partners over time
Required Qualifications
10+ years of marketing experience, including significant senior leadership responsibility
Strong experience across growth, performance marketing, brand strategy, and customer lifecycle
Proven ability to build and scale acquisition systems while maintaining brand credibility
Strong analytical mindset and comfort with attribution, funnel metrics, testing, and performance management
Experience leading cross-functional teams and managing agency and/or in-house marketing functions
High autonomy, strong judgment, and ability to operate in fast-moving environments
Preferred Qualifications
Experience in regulated industries, telehealth, healthcare, or other trust-sensitive consumer categories
Experience scaling marketing for a high-growth consumer or digital business
Experience balancing aggressive growth goals with compliance and long-term brand trust
Familiarity with modern performance marketing, retention, and analytics tooling
Why Join Mood
Lead marketing for an established and growing business with real scale
Shape the next phase of the company’s growth and brand evolution
Build and refine a sophisticated, multi-channel marketing engine
Work on a business where growth, trust, and category complexity are tightly linked
Have significant ownership and impact on company trajectory
#J-18808-Ljbffr
As we continue to grow, we are looking for a
VP of Marketing
to lead the next phase of the company’s marketing evolution — strengthening our brand, scaling customer acquisition, improving retention, and building the systems and team needed for long-term growth.
About the Role We’re looking for a
VP of Marketing
to own Mood’s overall marketing strategy across
brand, growth, acquisition, retention, and analytics .
This is a senior leadership role for someone who can operate as both a
strategist and builder . You will be responsible for developing the company’s go-to-market and customer growth strategy, leading a high-performing marketing function, and ensuring that performance marketing, brand development, lifecycle, and analytics work together as one coherent system.
Because Mood operates in a trust-sensitive and regulated environment, we are especially interested in candidates who have experience in
regulated industries, healthcare, telehealth, or other categories where compliance, nuance, and brand credibility matter .
Key Responsibilities
Own the overall marketing and growth strategy across acquisition, conversion, retention, and brand
Lead customer acquisition strategy across paid, owned, affiliate, partnership, and emerging channels
Refine Mood’s brand positioning, messaging, and go-to-market strategy as the business continues to scale
Improve the full customer funnel, from first touch through conversion, retention, and repeat purchase
Oversee performance marketing, lifecycle/CRM, creative strategy, and marketing analytics
Build strong reporting, attribution, forecasting, and testing infrastructure to support decision-making
Partner closely with leadership, operations, product, and other cross-functional stakeholders
Hire, lead, and develop internal team members and external partners over time
Required Qualifications
10+ years of marketing experience, including significant senior leadership responsibility
Strong experience across growth, performance marketing, brand strategy, and customer lifecycle
Proven ability to build and scale acquisition systems while maintaining brand credibility
Strong analytical mindset and comfort with attribution, funnel metrics, testing, and performance management
Experience leading cross-functional teams and managing agency and/or in-house marketing functions
High autonomy, strong judgment, and ability to operate in fast-moving environments
Preferred Qualifications
Experience in regulated industries, telehealth, healthcare, or other trust-sensitive consumer categories
Experience scaling marketing for a high-growth consumer or digital business
Experience balancing aggressive growth goals with compliance and long-term brand trust
Familiarity with modern performance marketing, retention, and analytics tooling
Why Join Mood
Lead marketing for an established and growing business with real scale
Shape the next phase of the company’s growth and brand evolution
Build and refine a sophisticated, multi-channel marketing engine
Work on a business where growth, trust, and category complexity are tightly linked
Have significant ownership and impact on company trajectory
#J-18808-Ljbffr