
Director; Enrollment
Sentara Healthcare Inc, Norfolk, VA, United States
Overview
The Director of Enrollment is responsible for operational outcomes of the enrollment and billing teams for assigned lines of business (e.g. Medicare, Medicaid, Commercial). Incumbent will act as subject matter expert for the Enrollment and Billing functions of the Operations organization. The incumbent will facilitate the development of enrollment operations on new lines of business and will ensure successful implementations.
Technical Profile Core Enrollment & Billing Expertise
Deep 834 fluency (not just awareness)
Inbound/outbound file structures, reconciliation, error handling, and retroactivity
Experience with trading partners, clearinghouses, and CMS/state interfaces
Strong understanding of:
Eligibility life cycle (prospective → active → retro → term)
Premium billing (direct bill, group, subsidy interactions)
Coordination with claims (impact of eligibility errors → downstream rework)
Regulatory & Line of Business Expertise
Hands-on experience with at least one:
Medicare DSNP
Medicaid (state-specific nuances)
Commercial (ASO + fully insured)
Working knowledge of:
CMS enrollment guidance, MARx, TRR processing (for Medicare)
State Medicaid eligibility feeds and reconciliation processes
Ability to translate regulation to operations to system configuration
Platform & Systems Orientation
Experience with core admin platforms (examples to probe for depth, not just name-dropping):
Facets,
QNXT , HealthRules, or equivalent
Demonstrated ownership of:
Configuration decisions
Eligibility error queues
Vendor integrations (ID cards, print/mail, etc.)
Operational Analytics & Controls
Strong orientation toward
metrics and controls , not just throughput:
Enrollment accuracy rate
Retroactivity volume
834 reject rates / auto-adjudication rates
Billing variance / reconciliation accuracy
Experience building:
Daily/weekly operational dashboards
Audit controls
Implementation & Transformation Experience
Proven track record in:
New line of business launches
System migrations or platform conversions
Large-scale membership growth or M&A integration
Knows how to stand up:
Parallel testing
File validation frameworks
Go-live stabilization models
Leadership Profile: What to Screen For Operational Leadership (Run)
Has led teams that manage
high-volume, high-accuracy transactional work
Instills discipline around:
SLAs
Quality assurance
First-time-right processing
Strategic Leadership (Change)
Can articulate how enrollment evolves from:
Transactional processing to
proactive eligibility management
Experience reducing:
Call volume driven by eligibility issues
Claims rework driven by enrollment defects
Brings a continuous improvement mindset (Lean, Six Sigma, or equivalent rigor)
Cross-Functional Influence
Proven ability to partner with:
IT (especially around 834s, EDI, platform configs)
Claims (eligibility defect leakage)
Customer service (call drivers tied to enrollment errors)
Can translate operational issues into
financial and member impact language
Vendor & Stakeholder Management
Experience holding vendors accountable:
ID card production SLAs
Print/mail timelines
Clearinghouse performance
Strong governance discipline (QBRs, SLAs, penalties, etc.)
Talent & Culture
Builds teams that:
Understand why accuracy matters (not just processing speed)
Are resilient during peak cycles (AEP, Medicaid redeterminations)
Experience leading through:
High-pressure cycles
Regulatory change
Ambiguity during implementations
Bachelor's degree required.
Previous customer service and management experience required.
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Technical Profile Core Enrollment & Billing Expertise
Deep 834 fluency (not just awareness)
Inbound/outbound file structures, reconciliation, error handling, and retroactivity
Experience with trading partners, clearinghouses, and CMS/state interfaces
Strong understanding of:
Eligibility life cycle (prospective → active → retro → term)
Premium billing (direct bill, group, subsidy interactions)
Coordination with claims (impact of eligibility errors → downstream rework)
Regulatory & Line of Business Expertise
Hands-on experience with at least one:
Medicare DSNP
Medicaid (state-specific nuances)
Commercial (ASO + fully insured)
Working knowledge of:
CMS enrollment guidance, MARx, TRR processing (for Medicare)
State Medicaid eligibility feeds and reconciliation processes
Ability to translate regulation to operations to system configuration
Platform & Systems Orientation
Experience with core admin platforms (examples to probe for depth, not just name-dropping):
Facets,
QNXT , HealthRules, or equivalent
Demonstrated ownership of:
Configuration decisions
Eligibility error queues
Vendor integrations (ID cards, print/mail, etc.)
Operational Analytics & Controls
Strong orientation toward
metrics and controls , not just throughput:
Enrollment accuracy rate
Retroactivity volume
834 reject rates / auto-adjudication rates
Billing variance / reconciliation accuracy
Experience building:
Daily/weekly operational dashboards
Audit controls
Implementation & Transformation Experience
Proven track record in:
New line of business launches
System migrations or platform conversions
Large-scale membership growth or M&A integration
Knows how to stand up:
Parallel testing
File validation frameworks
Go-live stabilization models
Leadership Profile: What to Screen For Operational Leadership (Run)
Has led teams that manage
high-volume, high-accuracy transactional work
Instills discipline around:
SLAs
Quality assurance
First-time-right processing
Strategic Leadership (Change)
Can articulate how enrollment evolves from:
Transactional processing to
proactive eligibility management
Experience reducing:
Call volume driven by eligibility issues
Claims rework driven by enrollment defects
Brings a continuous improvement mindset (Lean, Six Sigma, or equivalent rigor)
Cross-Functional Influence
Proven ability to partner with:
IT (especially around 834s, EDI, platform configs)
Claims (eligibility defect leakage)
Customer service (call drivers tied to enrollment errors)
Can translate operational issues into
financial and member impact language
Vendor & Stakeholder Management
Experience holding vendors accountable:
ID card production SLAs
Print/mail timelines
Clearinghouse performance
Strong governance discipline (QBRs, SLAs, penalties, etc.)
Talent & Culture
Builds teams that:
Understand why accuracy matters (not just processing speed)
Are resilient during peak cycles (AEP, Medicaid redeterminations)
Experience leading through:
High-pressure cycles
Regulatory change
Ambiguity during implementations
Bachelor's degree required.
Previous customer service and management experience required.
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