Director of Digital Strategy
Virtual Vocations Inc, New York, NY, United States
A company is looking for a Director of Omnichannel and Digital Strategy.
Key Responsibilities
Develop and execute an omnichannel engagement strategy to support commercial launch and brand growth Design and implement digital ecosystems for personalized engagement across various channels Lead the development of AI-driven capabilities to optimize healthcare provider engagement and campaign effectiveness
Required Qualifications
Bachelor's degree in Marketing, Business, Data Science, Computer Science, or related field (MBA preferred) 8-10+ years of experience in omnichannel marketing or digital strategy within the pharmaceutical or biotechnology industry Demonstrated experience in designing omnichannel engagement strategies in pharmaceutical organizations Strong understanding of pharmaceutical marketing regulations and compliance requirements Experience with marketing automation and CRM platforms commonly used in pharma environments
Develop and execute an omnichannel engagement strategy to support commercial launch and brand growth Design and implement digital ecosystems for personalized engagement across various channels Lead the development of AI-driven capabilities to optimize healthcare provider engagement and campaign effectiveness
Required Qualifications
Bachelor's degree in Marketing, Business, Data Science, Computer Science, or related field (MBA preferred) 8-10+ years of experience in omnichannel marketing or digital strategy within the pharmaceutical or biotechnology industry Demonstrated experience in designing omnichannel engagement strategies in pharmaceutical organizations Strong understanding of pharmaceutical marketing regulations and compliance requirements Experience with marketing automation and CRM platforms commonly used in pharma environments