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VP Alliances & Channels Munich / Berlin / Cologne / Hamburg / Zurich

WalkMe, New Bremen, OH, United States


WalkMe, an SAP company, pioneered the Digital Adoption Platform (DAP) to enable business leaders to fully harness technology in today's complex digital landscape. By leveraging WalkMe's features—guidance, engagement, insights, and automation—employees boost efficiency, executives gain greater visibility into digital usage, and organizations maximize their digital assets, driving successful digital transformation.

Together, SAP and WalkMe form a powerful partnership that revolutionizes the digital transformation journey. This collaboration allows businesses to unlock the full potential of SAP's robust ERP solutions while seamlessly enhancing user experience and productivity with WalkMe's intuitive digital adoption platform.

This role is with SAP, supporting WalkMe.

The VP Alliance & Channels, is responsible for developing and growing WalkMe’s new and existing partner ecosystems across the EMEA region, implementing go-to-market strategies, managing relationships with key partners, and driving revenue growth through the partner network. This role involves close collaboration with internal Sales and Marketing teams.

What You'll Own

Build and expand networks of channel partners, system integrators, and technology alliances across the EMEA region

Own and deliver partner-sourced and partner-influenced revenue targets across EMEA

Develop strategic partners to use their platform to create opportunities with their customers and achieve revenue targets

Manage the approach and go-to-market plan with current and potential partners

Team up with Sales to lead account mapping and co-sell opportunities

Partner with Sales and Marketing teams to bring awareness and the use of partner integrations that enhance results for WalkMe, partners, and clients

Work with our Sales Enablement team to build alliance sales capacity within our Sales team

Represent WalkMe at industry events, partner summits, and executive briefings to strengthen brand presence and partner mindshare

What You Need to Succeed

Minimum 10+ years of Enterprise SaaS Sales and Alliances experience, with a demonstrable track record of building and scaling partner-led revenue

5+ years of regional experience managing a team of Alliance Sales & GTM managers

Experience managing relationships with Global Systems Integrators, ISV, and Regional Partners with proven success

Strong commercial acumen with experience owning partner revenue targets

Deep understanding of the EMEA partner landscape and cultural nuances across key markets including MEE

Knowledge of partner ecosystems and experience establishing relationships that are advantageous for WalkMe

Knowledge and experience developing and implementing Partner Programs

Knowledge to recognize and grow joint value propositions and use cases

Analyze and implement resolutions to problems that align to impacted teams

Technical background and contract negotiation experience is desirable

Significant focus on revenue generation through partnerships

This role is with SAP,

which means you’ll be joining SAP as an employee while supporting WalkMe products.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

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