Director of Marketing Strategy
Virtual Vocations Inc, New York, NY, United States
A company is looking for a Director, GTM Marketing - Measurement.
Key Responsibilities
Develop and lead the comprehensive go-to-market strategy aligned to Measurement revenue goals Partner with the GM and Sales leadership to drive positioning, commercialization, and pipeline generation Oversee Product Marketing and ensure message consistency across all marketing materials and initiatives
Required Qualifications
12+ years of experience in GTM leadership, Product Marketing, or business-line marketing Proven track record in owning marketing for a revenue-generating business or division Experience in measurement, ad tech, martech, SaaS, or data-driven B2B environments Demonstrated success in driving pipeline growth and commercialization impact Strong executive presence and cross-functional leadership skills
Develop and lead the comprehensive go-to-market strategy aligned to Measurement revenue goals Partner with the GM and Sales leadership to drive positioning, commercialization, and pipeline generation Oversee Product Marketing and ensure message consistency across all marketing materials and initiatives
Required Qualifications
12+ years of experience in GTM leadership, Product Marketing, or business-line marketing Proven track record in owning marketing for a revenue-generating business or division Experience in measurement, ad tech, martech, SaaS, or data-driven B2B environments Demonstrated success in driving pipeline growth and commercialization impact Strong executive presence and cross-functional leadership skills