Director of Direct Response Marketing
Virtual Vocations Inc, New York, NY, United States
A company is looking for a Director, Direct Response Marketing.
Key Responsibilities
Direct the execution of integrated membership and annual giving campaigns across various channels Develop a cohesive, donor-centric omni-channel strategy in partnership with agencies and the annual giving team Manage direct response agency partners and oversee fundraising content to enhance donor engagement
Required Qualifications
Commitment to the organization's values and mission Bachelor's degree in marketing, business, communications, or related field preferred 8+ years of experience in direct response fundraising or content-driven marketing Experience managing external vendors or agencies Familiarity with CRM and eCRM platforms; experience with RevolutionCRM and Engaging Networks preferred
Direct the execution of integrated membership and annual giving campaigns across various channels Develop a cohesive, donor-centric omni-channel strategy in partnership with agencies and the annual giving team Manage direct response agency partners and oversee fundraising content to enhance donor engagement
Required Qualifications
Commitment to the organization's values and mission Bachelor's degree in marketing, business, communications, or related field preferred 8+ years of experience in direct response fundraising or content-driven marketing Experience managing external vendors or agencies Familiarity with CRM and eCRM platforms; experience with RevolutionCRM and Engaging Networks preferred