Senior Paid Search Manager
Virtual Vocations Inc, New York, NY, United States
A company is looking for a Senior Paid Search and YouTube Manager.
Key Responsibilities
Own and scale non-brand Search, YouTube, PMax, and Shopping campaigns to drive incremental DTC new orders at target CPIA Analyze campaign performance and attribution signals to identify scaling opportunities and inform spend decisions Lead and develop a direct report, enhancing the team's output
Required Qualifications
5+ years of hands-on Google Ads experience in DTC or ecommerce environments Proven experience in scaling non-brand acquisition and YouTube campaigns with larger budgets Expertise in Google Ads platform mechanics, including campaign structure and bidding strategy Strong working knowledge of GA4, Google Ads Editor, and attribution tools Experience managing or mentoring at least one direct report
Own and scale non-brand Search, YouTube, PMax, and Shopping campaigns to drive incremental DTC new orders at target CPIA Analyze campaign performance and attribution signals to identify scaling opportunities and inform spend decisions Lead and develop a direct report, enhancing the team's output
Required Qualifications
5+ years of hands-on Google Ads experience in DTC or ecommerce environments Proven experience in scaling non-brand acquisition and YouTube campaigns with larger budgets Expertise in Google Ads platform mechanics, including campaign structure and bidding strategy Strong working knowledge of GA4, Google Ads Editor, and attribution tools Experience managing or mentoring at least one direct report