Vertical Marketing Lead
Virtual Vocations Inc, New York, NY, United States
A company is looking for a Vertical Marketing Lead for Tier 1 Banks.
Key Responsibilities
Define and execute a vertical marketing strategy for the Tier 1 Banking GTM Pod Develop clear ICPs, value propositions, and competitive positioning aligned to the pod's sales motion Partner with cross-functional teams to embed differentiated data and insights into vertical narratives and enablement materials
Required Qualifications
6-8 years of B2B marketing experience, including product and vertical marketing in high-growth SaaS or fintech Proven track record of driving measurable pipeline and revenue impact through segment-focused marketing initiatives Experience translating complex AI-driven technology into compelling industry narratives Ability to influence cross-functional stakeholders and partner closely with sales teams Strong project management skills and analytical rigor in tying marketing programs to business outcomes
Define and execute a vertical marketing strategy for the Tier 1 Banking GTM Pod Develop clear ICPs, value propositions, and competitive positioning aligned to the pod's sales motion Partner with cross-functional teams to embed differentiated data and insights into vertical narratives and enablement materials
Required Qualifications
6-8 years of B2B marketing experience, including product and vertical marketing in high-growth SaaS or fintech Proven track record of driving measurable pipeline and revenue impact through segment-focused marketing initiatives Experience translating complex AI-driven technology into compelling industry narratives Ability to influence cross-functional stakeholders and partner closely with sales teams Strong project management skills and analytical rigor in tying marketing programs to business outcomes