B2B SaaS Product Marketing Manager — GTM & Demand

Reports to: Director of Product Marketing Location: Hybrid/Germany Our client, a Private Equity–backed, Buy and Build, Business Management Software Vendor, a recognised leader in their vertical market, is looking for a Product Marketing Manager to drive demand generation and support new system sales across its SME and Mid-Market portfolio. What you’ll do Define and refine ICPs, segmentation, and qualification criteria Own positioning and messaging frameworks by product/segment Lead GTM strategy and structured product launches Deliver competitive insights, battlecards, and market guidance Influence pricing and packaging through market evidence Enable Sales with clear, practical, market-led narratives What we’re looking for 5–10+ years in Product Marketing or adjacent GTM roles Strong experience in B2B SaaS or enterprise software ERP software background preferred Proven success across multi-product, multi-segment portfolios Strong positioning, storytelling, and strategic thinking skills Comfortable operating in ambiguity and influencing senior stakeholders Evidence-led, autonomous, and outcomes-focused If you’re a Product Marketing Manager with experience in business management or ERP software, and a track record of driving demand, enabling sales, and supporting revenue growth, we’d love to hear from you. #J-18808-Ljbffr