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Product Marketing Manager

NewVerus, New Bremen, OH, United States


Reports to: Director of Product Marketing
Location: Hybrid/Germany
Our client, a Private Equity–backed, Buy and Build, Business Management Software Vendor, a recognised leader in their vertical market, is looking for a Product Marketing Manager to drive demand generation and support new system sales across its SME and Mid-Market portfolio.

What you’ll do

Define and refine ICPs, segmentation, and qualification criteria

Own positioning and messaging frameworks by product/segment

Lead GTM strategy and structured product launches

Deliver competitive insights, battlecards, and market guidance

Influence pricing and packaging through market evidence

Enable Sales with clear, practical, market-led narratives

What we’re looking for

5–10+ years in Product Marketing or adjacent GTM roles

Strong experience in B2B SaaS or enterprise software

ERP software background preferred

Proven success across multi-product, multi-segment portfolios

Strong positioning, storytelling, and strategic thinking skills

Comfortable operating in ambiguity and influencing senior stakeholders

Evidence-led, autonomous, and outcomes-focused

If you’re a Product Marketing Manager with experience in business management or ERP software, and a track record of driving demand, enabling sales, and supporting revenue growth, we’d love to hear from you.

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