Ecommerce Strategy Director
Virtual Vocations Inc, New York, NY, United States
A company is looking for a Director of Ecommerce Strategy.
Key Responsibilities:
Own and optimize ecommerce growth strategy for multiple high-growth DTC brands Partner with channel teams to align acquisition strategies with on-site experience and profitability Lead analytics and reporting to connect marketing outcomes to business goals
Required Qualifications:
8+ years of experience in DTC ecommerce, growth, or performance marketing Hands-on understanding of the DTC ecommerce stack including Shopify and GA4 Proven track record of driving measurable growth across key performance metrics Familiarity with subscriptions, bundles, and retention-led growth models Experience with incrementality tests and advanced attribution models
Own and optimize ecommerce growth strategy for multiple high-growth DTC brands Partner with channel teams to align acquisition strategies with on-site experience and profitability Lead analytics and reporting to connect marketing outcomes to business goals
Required Qualifications:
8+ years of experience in DTC ecommerce, growth, or performance marketing Hands-on understanding of the DTC ecommerce stack including Shopify and GA4 Proven track record of driving measurable growth across key performance metrics Familiarity with subscriptions, bundles, and retention-led growth models Experience with incrementality tests and advanced attribution models