Head of Inbound Marketing
Virtual Vocations Inc, New York, NY, United States
A company is looking for a Head of Inbound Marketing to lead their global inbound demand engine.
Key Responsibilities
Build and execute the roadmap for paid acquisition, inbound engagement, email nurture, and webinar programs Manage global paid media channels with a focus on optimization Develop full-funnel engagement programs to convert inbound leads into high-value opportunities
Required Qualifications
8+ years of experience in growth marketing, demand generation, or performance marketing, preferably in B2B SaaS or tech Proven success in managing multi-channel paid media budgets across regions Deep understanding of inbound and lifecycle marketing, including email and webinar funnels Strong proficiency in marketing analytics, attribution, and A/B testing Collaborative mindset with a focus on connecting strategy to measurable outcomes
Build and execute the roadmap for paid acquisition, inbound engagement, email nurture, and webinar programs Manage global paid media channels with a focus on optimization Develop full-funnel engagement programs to convert inbound leads into high-value opportunities
Required Qualifications
8+ years of experience in growth marketing, demand generation, or performance marketing, preferably in B2B SaaS or tech Proven success in managing multi-channel paid media budgets across regions Deep understanding of inbound and lifecycle marketing, including email and webinar funnels Strong proficiency in marketing analytics, attribution, and A/B testing Collaborative mindset with a focus on connecting strategy to measurable outcomes