Industry Marketing Manager
Konica Minolta Business Solutions U.S.A., Inc., Odessa, TX, United States
Overview
All Covered has a great opportunity for an Industry Marketing Manager!
As an Industry Marketing Manager, you are responsible for supporting our industry practice teams in developing and managing demand generation programs to build awareness, drive and nurture leads, and accelerate opportunities to close. Reporting to the VP of GTM, this position will collaborate closely with All Covered sales leaders, sales development, portfolio management, partners and internal marketing teams to plan and execute compelling activities. You will lead and develop breakthrough campaigns that drive category awareness, enhance brand preference, promote engagement, and grow revenue and profit, and identify and activate against customer insights that drive brand preference and loyalty.
Responsibilities
Responsible for developing and executing marketing strategies that drive revenue growth and customer acquisition.
Generate sales pipeline through targeted ABM campaigns, lead nurturing programs, demand generation, regional events/tradeshows, and engaging content.
Conduct market research and competitive analysis to identify trends and opportunities.
Maintain a strong understanding of our B2B products & Services, target customer demographics, competitor analysis, and industry segments.
Partner with external agencies and content team to create compelling, personalized content and campaigns that resonate with our target audiences to build positive brand recognition.
Build, execute, measure, and optimize multiple marketing campaigns across multiple channels (owned, earned, shared, and paid), partnering with supporting teams to ensure successful tactic execution.
Define tactics from start to finish by proactively partnering with internal teams for email, web, social, advertising, and outside agencies to ensure successful delivery.
Assist in creating and managing customized marketing briefs for internal alignment and to share opportunities for collaboration across the company.
Work with internal teams to create and personalize content, nurture assets, sales enablement materials, and create strategically aligned marketing plans.
Conduct and review research to support program and campaign development; identify, resolve, and elevate campaign risks or issues hindering delivery of tactics.
Propose and validate audience, messaging, and channels for campaign advertising and amplification.
Leverage marketing analytics and reporting platforms to determine campaign success criteria, manage campaign status reports, and continuously audit and improve the digital experience and outcomes.
Build and maintain collaborative relationships with internal stakeholders and subject matter experts to align on market opportunities, objectives, benchmarks, messaging, audience targets, and content to ensure campaign success.
Stay abreast of emerging digital technologies, media opportunities, approaches, and strategies.
Qualifications
Bachelor’s – preferably in marketing or communication related field.
8+ years of experience in marketing, ideally within a B2B environment.
High level understanding of technology categories such as cloud, security, and generative AI.
Experience building and delivering marketing campaigns, events, executive and key account programs.
Demonstrated success in highly collaborative partnerships with other marketing and cross‑functional leaders, and ability to work independently and thrive in ambiguity.
Passion to think creatively and generate ideas on how to build robust and unique 1:1 campaigns.
Excellent verbal, written, and interpersonal skills.
Data‑driven mindset with a grasp on crucial marketing KPIs and the levers to optimize campaigns for performance.
Hands‑on execution ability with effective project management, time management, prioritization, organizational skills, accuracy in performance, and anticipation of the needs of sales and detail orientation.
Exhibit initiative, teamwork, multitasking ability, optimism, approachability, and a "can‑do" attitude.
Creative spark as expressed in ideas for messaging, creative design, etc.
Equal Opportunity & Employment Statement Konica Minolta is an equal opportunity and affirmative action employer. We consider all qualified applicants for employment without regard to race, color, religion, creed, national origin, sex, pregnancy, age, sexual orientation, transgender status, gender identity, disability, alienage or citizenship status, marital status or partnership status, genetic information, veteran status or any other characteristic protected under applicable law.
Konica Minolta Business Solutions (Canada) Ltd. is an equal opportunity employer.
Solutions d’affaires Konica Minolta (Canada) Ltée. est un employeur d'opportunité égale.
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As an Industry Marketing Manager, you are responsible for supporting our industry practice teams in developing and managing demand generation programs to build awareness, drive and nurture leads, and accelerate opportunities to close. Reporting to the VP of GTM, this position will collaborate closely with All Covered sales leaders, sales development, portfolio management, partners and internal marketing teams to plan and execute compelling activities. You will lead and develop breakthrough campaigns that drive category awareness, enhance brand preference, promote engagement, and grow revenue and profit, and identify and activate against customer insights that drive brand preference and loyalty.
Responsibilities
Responsible for developing and executing marketing strategies that drive revenue growth and customer acquisition.
Generate sales pipeline through targeted ABM campaigns, lead nurturing programs, demand generation, regional events/tradeshows, and engaging content.
Conduct market research and competitive analysis to identify trends and opportunities.
Maintain a strong understanding of our B2B products & Services, target customer demographics, competitor analysis, and industry segments.
Partner with external agencies and content team to create compelling, personalized content and campaigns that resonate with our target audiences to build positive brand recognition.
Build, execute, measure, and optimize multiple marketing campaigns across multiple channels (owned, earned, shared, and paid), partnering with supporting teams to ensure successful tactic execution.
Define tactics from start to finish by proactively partnering with internal teams for email, web, social, advertising, and outside agencies to ensure successful delivery.
Assist in creating and managing customized marketing briefs for internal alignment and to share opportunities for collaboration across the company.
Work with internal teams to create and personalize content, nurture assets, sales enablement materials, and create strategically aligned marketing plans.
Conduct and review research to support program and campaign development; identify, resolve, and elevate campaign risks or issues hindering delivery of tactics.
Propose and validate audience, messaging, and channels for campaign advertising and amplification.
Leverage marketing analytics and reporting platforms to determine campaign success criteria, manage campaign status reports, and continuously audit and improve the digital experience and outcomes.
Build and maintain collaborative relationships with internal stakeholders and subject matter experts to align on market opportunities, objectives, benchmarks, messaging, audience targets, and content to ensure campaign success.
Stay abreast of emerging digital technologies, media opportunities, approaches, and strategies.
Qualifications
Bachelor’s – preferably in marketing or communication related field.
8+ years of experience in marketing, ideally within a B2B environment.
High level understanding of technology categories such as cloud, security, and generative AI.
Experience building and delivering marketing campaigns, events, executive and key account programs.
Demonstrated success in highly collaborative partnerships with other marketing and cross‑functional leaders, and ability to work independently and thrive in ambiguity.
Passion to think creatively and generate ideas on how to build robust and unique 1:1 campaigns.
Excellent verbal, written, and interpersonal skills.
Data‑driven mindset with a grasp on crucial marketing KPIs and the levers to optimize campaigns for performance.
Hands‑on execution ability with effective project management, time management, prioritization, organizational skills, accuracy in performance, and anticipation of the needs of sales and detail orientation.
Exhibit initiative, teamwork, multitasking ability, optimism, approachability, and a "can‑do" attitude.
Creative spark as expressed in ideas for messaging, creative design, etc.
Equal Opportunity & Employment Statement Konica Minolta is an equal opportunity and affirmative action employer. We consider all qualified applicants for employment without regard to race, color, religion, creed, national origin, sex, pregnancy, age, sexual orientation, transgender status, gender identity, disability, alienage or citizenship status, marital status or partnership status, genetic information, veteran status or any other characteristic protected under applicable law.
Konica Minolta Business Solutions (Canada) Ltd. is an equal opportunity employer.
Solutions d’affaires Konica Minolta (Canada) Ltée. est un employeur d'opportunité égale.
#J-18808-Ljbffr