Director, Social Media Hot Job Los Angeles, California Department Marketing
Lifeattinder, Los Angeles, CA, United States
Overview
Tinder launched in 2012, revolutionizing how people meet and connect at scale. The app has grown to serve millions of users worldwide across 190 countries and multiple languages. In 2024, Tinder won four Effie Awards for its global brand campaign, “It Starts with a Swipe.”
The Role
The
Director of Social Media
will lead the vision, strategy, and execution of Tinder’s global social presence across TikTok, Instagram, YouTube and emerging platforms. You’ll oversee a team responsible for content, community management, and influencer partnerships. This role is ideal for someone who can operate like a founder of Social at Tinder — building systems, setting standards, and driving cultural relevance. You’ll bring a “start-from-scratch” mentality while thriving in a high-growth, high-visibility environment.
Develop and own Tinder’s global social media strategy, grounded in cultural relevance, platform expertise, consumer insights, and business goals.
Rebuild and reinvent Tinder’s social presence with a fresh POV, modern brand voice, and platform-specific identities.
Build frameworks for content planning, trend forecasting, calendars, workflows, and measurement.
Content & Creative Direction
Lead the creation of thumb-stopping, conversation-driving social content across all platforms.
Partner closely with Brand, Media, and Product Marketing to ensure social reinforces brand storytelling and campaign moments.
Oversee creator collaborations, influencer strategy, and social-first partnerships.
Analytics, Insights & Optimization
Build a rigorous analytics discipline across platforms.
Use data to guide content decisions, trend identification, resource allocation, and optimizations.
Build and maintain reporting dashboards for leadership visibility.
Manage and mentor a team of Social Managers, Influencer Leads, and Community Leads, while developing scalable strategies to grow impact and reach.
Foster a culture of creativity, experimentation, accountability, and continuous improvement.
Cross-Functional Collaboration
Serve as the primary social voice across the company, partnering with Brand, Media, Comms, Product Marketing, and Legal.
Develop agile processes for real-time reactions, cultural moments, crisis management, and proactive storytelling.
What We’re Looking For
8–10+ years of experience in social media strategy, content leadership, or digital marketing.
Demonstrated success owning social strategies for challenger brands.
Proven ability to revamp or rebuild social from the ground up — shaping voice, identity, content streams, and systems.
Deep understanding of TikTok, IG, X, YouTube, and emerging platforms: algorithms, formats, best practices, and cultural nuance.
Strong analytical mindset with experience using dashboards, social listening, insights tools, and performance modeling.
Exceptional people leadership skills with experience managing and growing teams.
A creative thinker obsessed with culture: memes, dating trends, internet humor, creators, moments, and storytelling.
As a full-time employee, you'll enjoy
Flexible vacation, 10 annual sick days
Volunteer time off and charitable donations matching
Comprehensive health, vision, and dental coverage
100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
100% paid parental leave (including for non-birthing parents) and family forming benefits
Mentorship through MentorMatch, access to 6,000+ online courses via Udemy, and an annual development stipend
Wellness benefits including mental health support, concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy
Free subscription to Tinder
Salary Range
$225,000 – $245,000 per year
Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary will be subject to a geographic adjustment based on location.
#J-18808-Ljbffr
Tinder launched in 2012, revolutionizing how people meet and connect at scale. The app has grown to serve millions of users worldwide across 190 countries and multiple languages. In 2024, Tinder won four Effie Awards for its global brand campaign, “It Starts with a Swipe.”
The Role
The
Director of Social Media
will lead the vision, strategy, and execution of Tinder’s global social presence across TikTok, Instagram, YouTube and emerging platforms. You’ll oversee a team responsible for content, community management, and influencer partnerships. This role is ideal for someone who can operate like a founder of Social at Tinder — building systems, setting standards, and driving cultural relevance. You’ll bring a “start-from-scratch” mentality while thriving in a high-growth, high-visibility environment.
Develop and own Tinder’s global social media strategy, grounded in cultural relevance, platform expertise, consumer insights, and business goals.
Rebuild and reinvent Tinder’s social presence with a fresh POV, modern brand voice, and platform-specific identities.
Build frameworks for content planning, trend forecasting, calendars, workflows, and measurement.
Content & Creative Direction
Lead the creation of thumb-stopping, conversation-driving social content across all platforms.
Partner closely with Brand, Media, and Product Marketing to ensure social reinforces brand storytelling and campaign moments.
Oversee creator collaborations, influencer strategy, and social-first partnerships.
Analytics, Insights & Optimization
Build a rigorous analytics discipline across platforms.
Use data to guide content decisions, trend identification, resource allocation, and optimizations.
Build and maintain reporting dashboards for leadership visibility.
Manage and mentor a team of Social Managers, Influencer Leads, and Community Leads, while developing scalable strategies to grow impact and reach.
Foster a culture of creativity, experimentation, accountability, and continuous improvement.
Cross-Functional Collaboration
Serve as the primary social voice across the company, partnering with Brand, Media, Comms, Product Marketing, and Legal.
Develop agile processes for real-time reactions, cultural moments, crisis management, and proactive storytelling.
What We’re Looking For
8–10+ years of experience in social media strategy, content leadership, or digital marketing.
Demonstrated success owning social strategies for challenger brands.
Proven ability to revamp or rebuild social from the ground up — shaping voice, identity, content streams, and systems.
Deep understanding of TikTok, IG, X, YouTube, and emerging platforms: algorithms, formats, best practices, and cultural nuance.
Strong analytical mindset with experience using dashboards, social listening, insights tools, and performance modeling.
Exceptional people leadership skills with experience managing and growing teams.
A creative thinker obsessed with culture: memes, dating trends, internet humor, creators, moments, and storytelling.
As a full-time employee, you'll enjoy
Flexible vacation, 10 annual sick days
Volunteer time off and charitable donations matching
Comprehensive health, vision, and dental coverage
100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
100% paid parental leave (including for non-birthing parents) and family forming benefits
Mentorship through MentorMatch, access to 6,000+ online courses via Udemy, and an annual development stipend
Wellness benefits including mental health support, concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy
Free subscription to Tinder
Salary Range
$225,000 – $245,000 per year
Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary will be subject to a geographic adjustment based on location.
#J-18808-Ljbffr