Senior Manager, Integrated & Strategic Brand Marketing
Carrier Global Corporation, Pasadena, TX, United States
Role Summary
The Senior Manager Integrated and Strategic Brand Marketing is responsible for defining and executing the national marketing strategy for Building Automation / Controls solutions, aligning brand positioning, demand generation, and market education to drive commercial growth. The role partners closely with Sales, Product Management, and Field leadership to ensure consistent market messaging, strong specification influence, and effective go‑to‑market execution across regions.
Key Responsibilities National Marketing Strategy & Planning
Develop and lead the national marketing strategy for Building Controls, aligning messaging, positioning, and campaigns with commercial priorities and product strategy.
Translate long‑range business objectives into annual marketing plans, KPIs, and performance metrics.
Conduct market and competitive assessments to inform strategy, positioning, and investment decisions.
Go‑to‑Market & Field Enablement
Partner with Sales leadership to support specification influence, consulting engineer engagement, and national account initiatives, ensuring marketing programs support complex sales cycles.
Enable Sales teams with clear value propositions, messaging frameworks, and customer‑facing materials that support consultative selling.
Support product launches and portfolio updates in coordination with Product Management and Sales teams.
Brand, Communications & Market Education
Strengthen brand visibility and recognition within the building controls specifying community through coordinated communications, events, and industry engagement.
Oversee development of thought leadership, customer education content, and marketing communications aligned to national priorities.
Ensure consistency of brand and messaging across regions, channels, and partners.
Marketing Operations & Effectiveness
Establish marketing performance metrics, dashboards, and reporting to measure effectiveness and ROI.
Partner with agencies, vendors, and internal stakeholders to drive scale, consistency, and efficiency across marketing activities.
Contribute to budget planning, forecasting, and prioritization of marketing investments.
Cross‑Functional Leadership
Act as a strategic marketing partner to Sales, Product, and executive leadership on growth initiatives and market opportunities.
Influence without authority across national and regional teams to drive adoption of marketing programs and standards.
Success Indicators
Improved national brand consistency and market visibility
Strong alignment between marketing programs and sales execution
Measurable contribution to pipeline support and market influence
Clear marketing KPIs tied to business outcomes
Required Qualifications
Bachelor’s degree
7+ years of experience in marketing strategy or go‑to‑market roles
3+ years of experience supporting B2B sales environments
3+ years of experience with campaign management
Preferred Qualifications
Experience in Building Automation, HVAC, Controls, or construction‑adjacent industries
Experience partnering with Sales and Product Management teams on go‑to‑market execution
Background in market intelligence, product marketing, or specification‑driven industries
Demonstrated experience in marketing leadership, strategy, or go‑to‑market roles
Experience supporting complex B2B sales environments with long sales cycles
Strong analytical, communication, and presentation skills
Proficiency with Microsoft 365 tools and marketing analytics platforms
Prior experience leading national or enterprise‑level marketing initiatives
Pay Range The annual salary for this position is between $117,500.00 - $234,500.00 annually. Factors which may affect pay within this range include, but are not limited to, skills, education, experience, and other unique qualifications of the successful candidate.
Other Compensation This position is entitled to short‑term cash incentives, subject to plan requirements.
Benefits Employees are eligible for benefits, including:
Health Care Benefits : Medical, Dental, Vision; Wellness incentives
Retirement Benefits
Time Off and Leave : Paid vacation days, up to 15 days; paid sick days, up to 5 days; paid personal leave, up to 5 days; paid holidays, up to 13 days; birth and adoption leave; parental leave; family and medical leave; bereavement leave; jury duty leave; military leave; purchased vacation
Disability : Short‑term and long‑term disability
Life Insurance and Accidental Death and Dismemberment
Tax‑Advantaged Accounts : Health Savings Account; Health Care Spending Account; Dependent Care Spending Account
Tuition Assistance
Carrier EEO Statement and Accommodations Process Carrier is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status or any other applicable state or federal protected class. Carrier provides affirmative action in employment for qualified individuals with a Disability and Protected Veterans in compliance with section 503 of Rehabilitation Act and the Vietnam Era Veterans' Readjustment Assistance Act.
If you require a reasonable accommodation to complete the application process, participate in an interview, or otherwise engage in the hiring process, please contact us at Carrier.Recruiting@carrier.com. We will make every effort to meet your needs in accordance with applicable laws.
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Key Responsibilities National Marketing Strategy & Planning
Develop and lead the national marketing strategy for Building Controls, aligning messaging, positioning, and campaigns with commercial priorities and product strategy.
Translate long‑range business objectives into annual marketing plans, KPIs, and performance metrics.
Conduct market and competitive assessments to inform strategy, positioning, and investment decisions.
Go‑to‑Market & Field Enablement
Partner with Sales leadership to support specification influence, consulting engineer engagement, and national account initiatives, ensuring marketing programs support complex sales cycles.
Enable Sales teams with clear value propositions, messaging frameworks, and customer‑facing materials that support consultative selling.
Support product launches and portfolio updates in coordination with Product Management and Sales teams.
Brand, Communications & Market Education
Strengthen brand visibility and recognition within the building controls specifying community through coordinated communications, events, and industry engagement.
Oversee development of thought leadership, customer education content, and marketing communications aligned to national priorities.
Ensure consistency of brand and messaging across regions, channels, and partners.
Marketing Operations & Effectiveness
Establish marketing performance metrics, dashboards, and reporting to measure effectiveness and ROI.
Partner with agencies, vendors, and internal stakeholders to drive scale, consistency, and efficiency across marketing activities.
Contribute to budget planning, forecasting, and prioritization of marketing investments.
Cross‑Functional Leadership
Act as a strategic marketing partner to Sales, Product, and executive leadership on growth initiatives and market opportunities.
Influence without authority across national and regional teams to drive adoption of marketing programs and standards.
Success Indicators
Improved national brand consistency and market visibility
Strong alignment between marketing programs and sales execution
Measurable contribution to pipeline support and market influence
Clear marketing KPIs tied to business outcomes
Required Qualifications
Bachelor’s degree
7+ years of experience in marketing strategy or go‑to‑market roles
3+ years of experience supporting B2B sales environments
3+ years of experience with campaign management
Preferred Qualifications
Experience in Building Automation, HVAC, Controls, or construction‑adjacent industries
Experience partnering with Sales and Product Management teams on go‑to‑market execution
Background in market intelligence, product marketing, or specification‑driven industries
Demonstrated experience in marketing leadership, strategy, or go‑to‑market roles
Experience supporting complex B2B sales environments with long sales cycles
Strong analytical, communication, and presentation skills
Proficiency with Microsoft 365 tools and marketing analytics platforms
Prior experience leading national or enterprise‑level marketing initiatives
Pay Range The annual salary for this position is between $117,500.00 - $234,500.00 annually. Factors which may affect pay within this range include, but are not limited to, skills, education, experience, and other unique qualifications of the successful candidate.
Other Compensation This position is entitled to short‑term cash incentives, subject to plan requirements.
Benefits Employees are eligible for benefits, including:
Health Care Benefits : Medical, Dental, Vision; Wellness incentives
Retirement Benefits
Time Off and Leave : Paid vacation days, up to 15 days; paid sick days, up to 5 days; paid personal leave, up to 5 days; paid holidays, up to 13 days; birth and adoption leave; parental leave; family and medical leave; bereavement leave; jury duty leave; military leave; purchased vacation
Disability : Short‑term and long‑term disability
Life Insurance and Accidental Death and Dismemberment
Tax‑Advantaged Accounts : Health Savings Account; Health Care Spending Account; Dependent Care Spending Account
Tuition Assistance
Carrier EEO Statement and Accommodations Process Carrier is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status or any other applicable state or federal protected class. Carrier provides affirmative action in employment for qualified individuals with a Disability and Protected Veterans in compliance with section 503 of Rehabilitation Act and the Vietnam Era Veterans' Readjustment Assistance Act.
If you require a reasonable accommodation to complete the application process, participate in an interview, or otherwise engage in the hiring process, please contact us at Carrier.Recruiting@carrier.com. We will make every effort to meet your needs in accordance with applicable laws.
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